Ashlan Bonnell on December 24, 2013
As we say goodbye to 2013 and ring in the new year, it's important to look ahead at what we can expect throughout 2014. Continuing on the ideas of the 2013 trends, the pet industry should experience slight, but steady, growth across the board in in the upcoming year, according to pet industry experts and MarketResearch.com publisher Packaged Facts. In Packaged Facts' report U.S. Pet Market Outlook, 2013-2014, they project a wide variety of industry trends that will gain momentum next year.
Steven Heffner on December 19, 2013
This past week, MarketResearch.com gave a facelift to its premier corporate research platform, Profound. Business intelligence has a new look with Profound's fresh new user interface. But, we’re not doing it just to look pretty. The new design revamps the navigation and functional menus and cleans up many of the pages that our users have told us were misleading or outdated.
Nevin Martell on December 17, 2013
Today's fastest selling seasonal merchandise quickly becomes the "stuff" on tomorrow's sales racks. We’ve all passed the shelves full of drastically marked down Halloween candy, Christmas decorations and stuffed Easter bunnies. Overstock like this results in lost revenues, takes up precious real estate and marks a missed opportunity for merchants hoping to capitalize on the hottest items of a holiday season.
Ashlan Bonnell on December 12, 2013
The mark of any successful business is growth. No matter how small or large a company may be, you must always strive to improve, to grow, to endure. But, that's certainly easier said than done, right? The trick is to focus your market research strategy around questions that are geared towards fueling your business growth. So, which questions really cut to the heart of true expansion? Here are a few suggestions to get your strategic wheels turning:
Ashlan Bonnell on December 10, 2013
By the year 2017, nearly 2.5 billion people across the globe will be engaged in social networking. That's nearly a third of the earth's current population. So, regardless of how trivial people once considered social media to be, the truth is the social realm has become a truly viable resource for the business world. With this rapid progression of usage and its evolving reputation, it's becoming increasingly important for market researchers to take advantage of the unique networking opportunities social platforms provide. But because of preconceived notions, many professionals are at a loss when it comes to actually harnessing social media's capabilities in an advantageous way. Before this can be done, market researchers must understand social media in terms of practicality and application. So, how can social networking actually benefit your market research efforts? There are several things to consider when determining this.
Ashlan Bonnell on December 6, 2013
Market research is vitally important for any company, and how you obtain that research can play a role in determining how useful it really ends up being. There are numerous ways to conduct and acquire research, all of which have their own pros and cons. One method is to purchase reports through a third-party market research provider. These services act as a mediator between the publisher and the customer. But, why would you want the help of an outside company? Here are a few of the ways market research providers offer value through their various services and functions.
Ashlan Bonnell on December 3, 2013
Well, you've accomplished the hard part, and you've found the report that meets your current market research needs. But, now that you're ready to make a purchase, you must decide which user license will be the most appropriate match for your required usage. While this may seem like an easy decision, there are actually many factors to consider in order to choose the right licensing solution.
Robert Kaminsky on November 28, 2013
Most people use search engines every day to find everything from movie times to the latest news on particle physics. Despite this frequent usage, professionals looking for research reports in a database of market research sometimes fall victim to their own in-depth knowledge of their particular field. This can make the discovery process a challenging one. So, here is a quick guide on what to do and what not to do when looking for research in a market research database.
Ashlan Bonnell on November 26, 2013
Last week on our blog, we discussed the first 5-out-of-10 common mistakes companies make when establishing their market research strategies. If you missed the first post in this two-part series, check out Market Research Strategies: 10 Common Mistakes, Part 1. This week, we want to share a few more. If you can avoid these flaws in your market research strategies, you will experience a much more successful overall market research experience. Continue reading to find out more on these common mistakes!
Ashlan Bonnell on November 21, 2013
Creating strong market research strategies is key for any business. In fact, a large degree of your success hinges on it. Whether you are an established company or an entrepreneur setting out on a new business venture, you must aim to carryout a strategy that has very few flaws. And, while your overall research goals will be unique, a mistake in your research strategy could be equally detrimental. In this two-part blog, we will address some of these common mistakes in order to help you recognize, avoid, and/or correct them.
