Nevin Martell on December 17, 2013
Today's fastest selling seasonal merchandise quickly becomes the "stuff" on tomorrow's sales racks. We’ve all passed the shelves full of drastically marked down Halloween candy, Christmas decorations and stuffed Easter bunnies. Overstock like this results in lost revenues, takes up precious real estate and marks a missed opportunity for merchants hoping to capitalize on the hottest items of a holiday season.
Ashlan Bonnell on December 12, 2013
The mark of any successful business is growth. No matter how small or large a company may be, you must always strive to improve, to grow, to endure. But, that's certainly easier said than done, right? The trick is to focus your market research strategy around questions that are geared towards fueling your business growth. So, which questions really cut to the heart of true expansion? Here are a few suggestions to get your strategic wheels turning:
Ashlan Bonnell on December 10, 2013
By the year 2017, nearly 2.5 billion people across the globe will be engaged in social networking. That's nearly a third of the earth's current population. So, regardless of how trivial people once considered social media to be, the truth is the social realm has become a truly viable resource for the business world. With this rapid progression of usage and its evolving reputation, it's becoming increasingly important for market researchers to take advantage of the unique networking opportunities social platforms provide. But because of preconceived notions, many professionals are at a loss when it comes to actually harnessing social media's capabilities in an advantageous way. Before this can be done, market researchers must understand social media in terms of practicality and application. So, how can social networking actually benefit your market research efforts? There are several things to consider when determining this.
Ashlan Bonnell on December 6, 2013
Market research is vitally important for any company, and how you obtain that research can play a role in determining how useful it really ends up being. There are numerous ways to conduct and acquire research, all of which have their own pros and cons. One method is to purchase reports through a third-party market research provider. These services act as a mediator between the publisher and the customer. But, why would you want the help of an outside company? Here are a few of the ways market research providers offer value through their various services and functions.
Ashlan Bonnell on December 3, 2013
Well, you've accomplished the hard part, and you've found the report that meets your current market research needs. But, now that you're ready to make a purchase, you must decide which user license will be the most appropriate match for your required usage. While this may seem like an easy decision, there are actually many factors to consider in order to choose the right licensing solution.
Robert Kaminsky on November 28, 2013
Most people use search engines every day to find everything from movie times to the latest news on particle physics. Despite this frequent usage, professionals looking for research reports in a database of market research sometimes fall victim to their own in-depth knowledge of their particular field. This can make the discovery process a challenging one. So, here is a quick guide on what to do and what not to do when looking for research in a market research database.
Ashlan Bonnell on November 26, 2013
Last week on our blog, we discussed the first 5-out-of-10 common mistakes companies make when establishing their market research strategies. If you missed the first post in this two-part series, check out Market Research Strategies: 10 Common Mistakes, Part 1. This week, we want to share a few more. If you can avoid these flaws in your market research strategies, you will experience a much more successful overall market research experience. Continue reading to find out more on these common mistakes!
Ashlan Bonnell on November 21, 2013
Creating strong market research strategies is key for any business. In fact, a large degree of your success hinges on it. Whether you are an established company or an entrepreneur setting out on a new business venture, you must aim to carryout a strategy that has very few flaws. And, while your overall research goals will be unique, a mistake in your research strategy could be equally detrimental. In this two-part blog, we will address some of these common mistakes in order to help you recognize, avoid, and/or correct them.
Ashlan Bonnell on November 19, 2013
Time is money. You hear this phrase often, yet many companies still spend countless hours searching for each individual market research report, only to find that they are not specific enough or lack the quality of information needed for their specialized vertical. That's why completing your market research in this manner will quickly evaporate your time and budget. And, if you're spending these valuable resources acquiring individual reports, the research had better answer your questions and address your specific needs, right? Unfortunately, this is not accomplished every time and with every report. So, companies must adopt the most effective and efficient methods for acquiring high-quality, vertical-specific research for the best value.
Robert Granader on November 14, 2013
One market research report can answer thousands of questions from hundreds of companies. Catering to a wide variety of needs can even be viewed as one of their most versatile benefits, at least for the publisher. But, when it comes to obtaining specialized information, syndicated reports may not give you the depth and/or specification you need for a particular project. So, in attempts to avoid spending unnecessary time sifting through reports that are too general, or too broad, you are forced to consider alternative market research options.
