Every industry views market research differently. It's necessity, functionality and delivery vary by market, adapting to each industry's specific intelligence needs. However, the reality is that market research is far more easily obtained and applied in certain fields than in others. Probably the most difficult industries to successfully accomplish this are those that run on a project-to-project basis. This ultimately boils down to their fast-paced, ever-changing nature. For instance, just take a look at the Business Services and Banking industries. Whether dealing in private equity, insurance, banking or strategy consulting, these markets' focus is dedicated to high-pressure, project-based needs. So, in order to understand how market research can be used within these types of industries, you have to assess and overcome a variety of challenges.

Despite the hype, mobile payments are still rare and likely to remain so over the next ten years, at least in the developed world. It appears that the market leaders, in particular large banks, have little incentive to invest in alternative payments.

Taking into account current knowledge of market drivers, the global value of mobile payments will triple from $311 billion in 2013 to $1.1 trillion in 2017, representing a rise from less than 1% to 3% of the world card payments.

While e-commerce has become mainstream, most online purchases are still card based.

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global multi-industry information provider Global Research & Data Services. Read on to learn more about Global Research & Data Services and their products.

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting economic and business research firm Timetric. Read on to learn more about Timetric and their products.

The image of cider as a low cost, high ABV alcoholic beverage is well and truly outdated in the UK. Instead, the beverage is now perceived as fun and vibrant with a trendier image than that of beer. 

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting Fast-Moving Consumer Goods market research publisher Canadean. Read on to learn more about Canadean and their products.

Every morning, I check my phone, just as millions of us do, to see the email in-box displaying a delightful red dot with a figure proudly displayed. For me, that figure is generally in the twenties or thirties. I open my e-mail in anticipation that today’s deliveries will all be exciting and relevant to what I’m focused on. I’m disappointed; it’s a jumble of non-relevant spam dross. Why don’t I delete all?

Because, just maybe somewhere in there is an email from Profound.com. That informative and precisely relevant email will be focused on a current project or industry that I need information on. Why do I seek out this golden nugget of an email? Well, because I told it precisely what I needed to be contained within it. It took me minutes to set up, and that investment was invaluable. How did I do it? By using the highly customized features on my Profound.com market research solution. But, why did I invest my valuable minutes?

Much ado has been made over the differences in the mindsets of Baby Boomers and Millennials. In regard to their habits as retail consumers, the adults of the Millennial generation have often been painted as volatile, demanding, brand schizophrenic, overly obsessed with online shopping, and disproportionately swayed by word-of-mouth and peer product reviews. To many, Millennials are a retailer’s worst nightmare: a legion of boogeymen destined to discombobulate the delicate balance of the consumer-retailer relationship dynamic that has thrived in the half century since Baby Boomers first reached the pinnacle of their market-shaping powers.

Every business needs to evolve. Otherwise, you'll find yourself running the best buggy whip business at the turn of the century. Growing revenue is not the only benchmark of a healthy business. A business can be healthy and heading down the right path until, well, it isn't. Phrases like innovator's dilemma, innovator's solution and accelerated disruption have hit the lexicon.

Borders Books made $101 million less than three years before losing $157 million. Blackberry (enough said), Sears, JC Penney, and even more recent high fliers like Zynga have simply misread the market and found themselves on a downward trajectory after experiencing substantial success previously.

So, how do you grow? What new products will attract the customers I want? What else can I sell to my current customers? Where are my new customers? New markets?  By definition, I don’t know anything about them, how do I learn?