Social media can play an important role in understanding a brand’s audience. A large amount of users engage in social networking — Facebook alone has 1.2 billion monthly active users. Social media can be used to investigate your target audience and create an appropriate research plan. In this article, I will discuss a few ways market researchers can utilize social media for their research needs. 

The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This blog post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

Banks are notoriously averse to adopting new technology. Many big banks remain attached to their legacy IT environments and are very concerned about cloud security and privacy. As big banks look to move functions to hosted environments, payment processing and document management are good starting points. Small banks find it easier to adopt cloud-based services as they are not weighed by a legacy IT environment.

For the past few years, talk of 3D printing and all the different things it can do has amazed the scientific community and the rest of the world. But now, 3D printing is impacting the lives of children in need in an entirely new way.

While LTE and LTE-Advanced deployments are still underway, wireless carriers and vendors have already embarked on R&D initiatives to develop so-called “5G” technology, with a vision of commercialization by 2020.

Digital technologies have disrupted industry after industry, and consumer packaged goods are up next. Amazon, notably, continues to launch new services and sales platforms such as Prime Pantry and Subscribe & Save—along with its Prime Air plans for delivering products by drones to consumers, notwithstanding recent regulatory setbacks from the FAA. Traditional retailers are thinking more boldly as well, with Walmart focused on “winning at the intersection of digital and physical.”

The global smoking cessation market is going from strength to strength, globally, with ever increasing products coming to the market both prescription and over-the-counter (OTC). Most notable are the range of Vaping (e-cigarettes/smokeless cigarettes) products, a market which was estimated to be worth over $3 billion across both 2013 and 2014. So, where has this market come from?

At the end of 2014 Q4, LinkedIn had 347 million users, up from 296 million earlier in the year. It’s probably safe to say that LinkedIn is unarguably the best social site for B2B marketing, and networking for business professionals overall. With so many users, one may wonder how to stand out and get noticed on a saturated platform. In this article I will share some tips on how to best utilize LinkedIn as a Market Researcher and provide tips to get your profile strength to “all-star.”

There is a range of low-frequency network technologies that consumer devices can use to communicate with each other, and the market has no dominance or availability of single network technology that fits all. This is one of the highlights of this industry and a reason that we find different alliances, such as ZigBee, Z-wave, Insteon, MoCA and DLNA and many other small groups, emerging and stating their dominance over this industry. The common practice is manifesting in a growing number of alliances of hardware, software and end device providers/solutions under one umbrella and is working in coherence with each other to generate dominance on the market.

The K-12 and higher education publishing industry got its digital sea legs in motion in 2014, and that digital momentum is expected to continue to power growth in 2015. With the digital migration solidly under way, publishers are looking for continued growth in revenue from digital products and continued decline in the portion of their revenue generated by print. Simba Information projects the combined K-12 and higher education industry will reach $16.56 billion in 2015, up 4.7% from 2014.