M2M & IoT: A New Industry? Or a Different Way to View Existing Applications?

The Internet of Things (IoT) has an ever-evolving definition. Each week, a different company hypes a different definition that includes pieces of the market and ignores others. So, how does Compass Intelligence, a leading provider of Telecom market information, define this space? Take the scenario of a city. There are various public and private elements that add up to a city: homes, commercial buildings, government buildings, factories & industrial, infrastructure, transportation, government services, and the list goes on. Each of these elements has “things.” A commercial building has access control, video surveillance, HVAC, offices, elevators, parking structures, sprinklers, energy management, demand response… and the list continues on. The same goes for each of the elements listed above that add to a city.

Topics: Computer Hardware & Networking Telecommunications & Wireless Public Sector

How Much Is Enough? A Basic Guide to Market Research Section Purchasing

The ability to purchase individual sections of syndicated market research reports on our Profound solution is a powerful tool for getting the exact information you need from a report. Because you can section many of the reports all the way down to the chart and table level, it is important to consider exactly what answers you are trying to get before making your purchases. Below is a general set of recommendations for choosing how much of a report you should be purchasing based on your information need and industry experience.

Topics: Market Research Strategy Profound

5 Ways Your MarketResearch.com Account Manager Can Support Your Central Library

For many organizations, central libraries are instrumental in maintaining control of the acquisition and dissemination of information. These libraries are usually staffed by one or more experts in library management who are savvy searchers and experienced purchasers.
 
So, you may wonder what it is that an account manager can do to support a central library. Below are five ways that an account manager can help.
 
Topics: Market Research Strategy Market Research Provider

Trends, Forces, & Landmark Events within the Induced Pluripotent Stem Cell Product Market

Because induced pluripotent stem cells (iPSCs) were discovered in 2006, the global market for iPSC products celebrated its 10th year of existence this year in 2015. Therefore, it is valuable to consider market conditions that have emerged over the previous 10 years, as well as new trends and projections that will affect the industry over the coming five years.

Topics: Biotechnology

How to Get the Market Research You Need for the Price You Can Afford

Market research is critical to the overall success of any organization. The trick is in finding a way to acquire the amount and depth of research your business needs in the most cost-effective manner. There are a number of ways to purchase market research, so, in order to increase ROI, organizations must determine which type of research solution best fits the frequency of their research requirements.

Topics: Market Research Strategy Profound How To's

Understanding Content Delivery Networks (CDN) & the CDN Marketplace

Content Delivery Networks (CDN) represent large distributed systems of servers deployed in multiple data centers across the Internet. CDNs provide solutions for efficiently and effectively managing content of all types. Solutions include core services such as aggregation, management, and distribution of content as well as a variety of value-added functionality.

Topics: Telecommunications & Wireless

Top 2015 Consumer Electronic Trends

Electronics and technology are always evolving; sometimes it can be tough to keep up with the latest and greatest trends. However, one thing is certain; in today’s world it can be beneficial to stay informed when it comes to some of the latest transformations, so we wanted to outline a couple of the top consumer electronic trends to keep an eye out for this year.

Topics: Software & Enterprise Computing Computer Hardware & Networking Consumer Electronics Telecommunications & Wireless

Considering Custom #5: Advantages of In-Depth Interviews for Custom Market Research

To deepen the understanding of a market, custom research employs extensive or targeted primary research to go beyond what can be uncovered through secondary research alone. In-depth interviews are the most versatile form of primary research and are appropriate when targeting detailed perceptions, opinions, and attitudes. In-depth interviews are particularly effective when the goal is to capture feedback that is sensitive. These interviews can be conducted in-person or over the telephone to gain deeper insight to specific objectives by probing for quality responses. This offers an advantage over self-completion methods, such as surveys, because the respondent is more likely to give their full attention and the interviewer can deduce the quality of each response.

Topics: Market Research Strategy Custom Market Research

Scholarly & Professional E-Books Outgrow More Fashionable Trade Cousins

Mention the market for e-books and most folks flash to a vision of fashion-forward urbanites wielding the latest reading device or tablet while sipping a latte in the park.

Newspapers, magazines and bloggers love to discuss consumer e-books—it’s sexier, more connected to leisure, art, culture and how people read these days—but it is not the heart and soul of the e-book market.

Topics: Public Sector Education Media Simba Information

How to Use Market Research to Secure Funding for Your Business

Working in market research, I often hear people say "what exactly is market research," or "I don't need it." But, what many people don't realize is you certainly need market research even if you don't realize it, and especially if you want to secure funding from investors.

If you've ever watched an episode of ABC's hit show "Shark Tank," you've seen numerous hopeful entrepreneurs walk into the tank and deliver their pitch. Then, the questioning begins: What are your sales? Who is your competition? What will you use the money for? How can you scale your business? How & where will your product be distributed? Who is your target market and what are their spending habits?

Topics: Market Research Strategy Profound How To's