“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

B2B market research is defined as the systematic collecting, recording and analyzing of information in support of decision making in business-to-business (B2B) commerce. Almost all businesses conduct some type of market research, whether formal or informal, as input in support of making informed and sound business decisions. By far, the most common form of B2B research is focused on sizing markets, projecting market growth, competitive intelligence, and understanding market dynamics. This information is typically used in the company’s strategic planning process and is only conducted on an annual basis.

The Chinese economy has grown substantially from a GDP of $1,931 billion in 2004 to reach $10,355 billion across 2014, a 10-year CAGR of 10.3%. Many analysts forecast that Chinese GDP will surpass US GDP, currently the globe's largest, by 2020; some forecast even sooner. This rise in GDP has been mirrored across many sectors in China, with increased levels of spending in public infrastructure, manufacturing, healthcare and many, many other domestic industries.

Start-up businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

Marketing is an ideal career choice for someone who wants to work in an industry that keeps up to speed with the very latest technological innovations, makes use of good people and communication skills and is creative. As Career FAQS points out, it’s also needed in virtually every organisation so there is the chance to get good jobs in a host of different business and locations.

What links such diverse travel marketers, like airlines, hotels, cruise lines, rental car agencies, travel agencies, tour operators, and travel media outlets, in their pursuit of sales, growth and profits? Those marketers that win and beat their direct competition will be the ones that understand the needs, wants and desires of the best potential customers and put insights into action with marketing strategies, tactics and guest services that really matter. 

When it comes down to the best potential customers for any travel marketer, it is the affluent consumer, people with plenty of disposable income to spend and an appetite for new, exotic, out-of-the-ordinary experiences.

In the mobile gaming ecosystem, an app store works as a major OTT distribution platform in today’s highly fragmented digital distribution channel. An app store distributes non-network mobile gaming applications under a downloadable format followed by a paid, free, or in-app-purchase model, or a combined model. The mobile game application then uses the mobile device’s platform to run the gaming software. The popular app stores are Google Play and Apple Appstore; however, there are other app stores who also played major roles in mobile game distribution such as independent app stores run on iOS or Android.

The development of sensor technology has launched many different technology devices in the past decade. From FitBits to iWatches, the technology we see in these small devices is, simply put, incredible. As the technology becomes more accessible, we are seeing more and more industries getting involved with not just smart wearable devices, but smart apparel.

Driven by a dramatic increase in the global internet penetration, online surveys are becoming a popular method for collecting primary research. Delivering faster responses and higher response rates at substantially lower costs, online surveys streamline the methodology of collecting survey data versus traditional telephone and print surveys.

The Internet of Things (IoT) has an ever-evolving definition. Each week, a different company hypes a different definition that includes pieces of the market and ignores others. So, how does Compass Intelligence, a leading provider of Telecom market information, define this space? Take the scenario of a city. There are various public and private elements that add up to a city: homes, commercial buildings, government buildings, factories & industrial, infrastructure, transportation, government services, and the list goes on. Each of these elements has “things.” A commercial building has access control, video surveillance, HVAC, offices, elevators, parking structures, sprinklers, energy management, demand response… and the list continues on. The same goes for each of the elements listed above that add to a city.