An Investor’s Guide to Understanding Market Variation within the Global Cord Blood Industry

Market Variation within the Global Cord Blood Industry

Cord blood banks now exist within nearly every developed country, as well within most developing nations. However, there is still significant variation within the industry. First, there is the divide between private and public cord blood banking, in which private companies serve individual families, while public banks serve the broader population. Additionally, some cord blood banks receive only units from nearby hospitals and birthing centers, while others allow mail-in units from a diverse geographic region.

Topics: Diagnostics Biotechnology

Innovative, Cost Effective Ways to Market Your Business

You don’t need to shell out your marketing budget (and if you don’t have a budget it’s time to sort one out) on getting your business out there to potential customers. There are plenty of cost effective ways of marketing your company and encouraging more sales, hits on your site, and increasing client engagement and confidence in your brand. Here’s how.

Topics: Marketing

Get Ready for an ICT SMAC Down as Converging Technology Transforms the Industry

The combination of Social, Mobile, Analytics and Cloud in one integrated stack is called SMAC Stack. It enables each function to help the other to maximize their impact which creates an organization-wide synergic impact. This convergence is one of the most impactful trends for both consumer and enterprise realization within digital media, communications, applications, content, and commerce. Instead of implementing solutions separately, SMAC encourages an organization to build and deploy integrated solutions wherein social/mobile adds connectedness and cloud/analytics makes the organization more agile and responsive.

Topics: Telecommunications & Wireless

How to Use Market Research to Establish Your Business Model

At some point, all entrepreneurs and people beginning their own business are going to be asked about their business model. A business model isn’t a part of your business that you can think of on the spot. Your ideal business model will be determined as you develop as a business and identify the answers to the biggest questions about your business.

Topics: Profound Market Research Provider

Calibrating the Impact of Store Brand Credit Cards on Consumer Shopping

A seismic shift is occurring in the private label credit card industry, brought about by a mixture of mobile app technology, customer relationship management advances, geolocational marketing initiatives, and closed loop virtual card payments. In this respect, the physical card that for long embodied the face of this industry is beginning to fade, subsumed by omni-channel loyalty platforms that provide not only a seamless customer purchasing and rewards experience across channels, but also the opportunity to tailor marketing messages to those customers with a degree of specificity never before possible.

Topics: Financial Services

What Is Employer Branding & How Will It Help You?

Image matters, especially in the world of business. Every organization is trying to stand out from the crowd and grab our attention as a consumer. Without a strong brand image, it’s tough to gain traction. You may run an excellent company with strong products and services, but if people don’t have a positive association with your brand, your business will face negative long-term consequences.

Topics: Market Research Strategy Marketing

U.S. Skin Care Market to Reach $10,717.4 Million by 2018

Skin care is a booming industry, as everyone wants flawless skin, and for some, you can’t put a dollar amount on that. The skin care market consists of facial care, body care, hand care, depilatories and make-up remover products and is a $121 billion industry. Now more than ever, consumers are becoming more aware of what they put in, and on, their bodies to stay healthy.

Topics: Cosmetics & Personal Care

How to Use Market Research to Determine Distribution Channels

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Topics: Profound How To's

Let Them Eat Brioche! Sandwich Trends Impacting the Food Industry

Food industry research has been binging on sandwiches, a culinary form for which the U.S. market is the world’s center of gravity, not least because of eager adoption and adaptation of favorite sandwich formats and fillings from around the world. 

Topics: Food & Beverage

4th of July: A Weekend of Numbers

Food, fireworks, flags, and fun. For many families across the United States, the 4th of July weekend is a great opportunity to spend time with friends and family, grill out and eat good food, and play with fireworks. So much time and thought is put into planning a fun holiday get together that the costs of hosting picnics, traveling, and even buying fireworks isn’t even considered. But, for many companies, the 4th of July weekend is that perfect mid-summer event to boost sales.
Topics: Retail Holiday