Chinese Healthcare Spending Hit $590.2 Billion Across 2014

The Chinese economy has grown substantially from a GDP of $1,931 billion in 2004 to reach $10,355 billion across 2014, a 10-year CAGR of 10.3%. Many analysts forecast that Chinese GDP will surpass US GDP, currently the globe's largest, by 2020; some forecast even sooner. This rise in GDP has been mirrored across many sectors in China, with increased levels of spending in public infrastructure, manufacturing, healthcare and many, many other domestic industries.

Topics: Healthcare Medical Devices

How Market Research Can Help You Go from Start-Up to Enterprise

Start-up businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

Topics: Market Research Strategy Profound How To's

How to Launch a Career in Marketing

Marketing is an ideal career choice for someone who wants to work in an industry that keeps up to speed with the very latest technological innovations, makes use of good people and communication skills and is creative. As Career FAQS points out, it’s also needed in virtually every organisation so there is the chance to get good jobs in a host of different business and locations.

Topics: Marketing How To's

Affluents Will Travel in New Luxury Style This Year

What links such diverse travel marketers, like airlines, hotels, cruise lines, rental car agencies, travel agencies, tour operators, and travel media outlets, in their pursuit of sales, growth and profits? Those marketers that win and beat their direct competition will be the ones that understand the needs, wants and desires of the best potential customers and put insights into action with marketing strategies, tactics and guest services that really matter. 

When it comes down to the best potential customers for any travel marketer, it is the affluent consumer, people with plenty of disposable income to spend and an appetite for new, exotic, out-of-the-ordinary experiences.

Topics: Travel & Leisure Demographics Marketing

Market Opportunities and Future Outlook for Mobile Gaming App Stores

In the mobile gaming ecosystem, an app store works as a major OTT distribution platform in today’s highly fragmented digital distribution channel. An app store distributes non-network mobile gaming applications under a downloadable format followed by a paid, free, or in-app-purchase model, or a combined model. The mobile game application then uses the mobile device’s platform to run the gaming software. The popular app stores are Google Play and Apple Appstore; however, there are other app stores who also played major roles in mobile game distribution such as independent app stores run on iOS or Android.

Topics: Telecommunications & Wireless

Sensor Technology, Smart Apparel See Bright Future

The development of sensor technology has launched many different technology devices in the past decade. From FitBits to iWatches, the technology we see in these small devices is, simply put, incredible. As the technology becomes more accessible, we are seeing more and more industries getting involved with not just smart wearable devices, but smart apparel.

Topics: Retail Apparel Consumer Electronics Telecommunications & Wireless

Considering Custom #6: Online B2B Panel Surveys

Driven by a dramatic increase in the global internet penetration, online surveys are becoming a popular method for collecting primary research. Delivering faster responses and higher response rates at substantially lower costs, online surveys streamline the methodology of collecting survey data versus traditional telephone and print surveys.

Topics: Market Research Strategy Custom Market Research

M2M & IoT: A New Industry? Or a Different Way to View Existing Applications?

The Internet of Things (IoT) has an ever-evolving definition. Each week, a different company hypes a different definition that includes pieces of the market and ignores others. So, how does Compass Intelligence, a leading provider of Telecom market information, define this space? Take the scenario of a city. There are various public and private elements that add up to a city: homes, commercial buildings, government buildings, factories & industrial, infrastructure, transportation, government services, and the list goes on. Each of these elements has “things.” A commercial building has access control, video surveillance, HVAC, offices, elevators, parking structures, sprinklers, energy management, demand response… and the list continues on. The same goes for each of the elements listed above that add to a city.

Topics: Computer Hardware & Networking Telecommunications & Wireless Public Sector

How Much Is Enough? A Basic Guide to Market Research Section Purchasing

The ability to purchase individual sections of syndicated market research reports on our Profound solution is a powerful tool for getting the exact information you need from a report. Because you can section many of the reports all the way down to the chart and table level, it is important to consider exactly what answers you are trying to get before making your purchases. Below is a general set of recommendations for choosing how much of a report you should be purchasing based on your information need and industry experience.

Topics: Market Research Strategy Profound

5 Ways Your MarketResearch.com Account Manager Can Support Your Central Library

For many organizations, central libraries are instrumental in maintaining control of the acquisition and dissemination of information. These libraries are usually staffed by one or more experts in library management who are savvy searchers and experienced purchasers.
 
So, you may wonder what it is that an account manager can do to support a central library. Below are five ways that an account manager can help.
 
Topics: Market Research Strategy Market Research Provider