From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.

In case you missed them, several industry articles were published over the holidays, covering a variety of topics, from health-related product claims to the use of artificial intelligence in supply chains.

We also rounded up our most-viewed articles from 2018. Find out more below.

Conducting market research requires the right tools, resources, and strategies. Whether you are looking for information on how to do market research online, or you are searching for the right market research sources for your next project, you’ve come to the right place.

The next generation sequencing (NGS) market has captured the interest of many companies and investors across a variety of applications including clinical diagnostics, drug discovery and development, forensics, and consumer genomics, to name a few.

The exterior components of a building — also known as the building envelope — are a key consideration for construction professionals. The choice of materials greatly influences construction and maintenance costs, ease of installation, durability, and sustainability.

The automotive aftermarket — the secondary market for vehicle parts used in repair and maintenance — encompasses everything from brake parts to filters to batteries. Automotive aftermarket companies include General Motors, Bosch, Standard Motor Products, Denso, Federal-Mogul, and CARDONE Industries, among others.

More and more people want to go dairy free — at least some of the time. Consumption of non-dairy plant-based milks has increased by triple digits, according to a report by Packaged Facts titled Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition. 

Once the domain of science fiction novels, robots are poised to transform a broad range of different industry categories in the coming years. Here are just a few key examples — covering the uses of robots today and in the future — based on reports by several market research firms.

It may be tempting to rely on your company’s own internal data for business intelligence purposes, rather than sourcing data and analysis from an external market research company.

It may come as no surprise that the Internet is the fastest growing channel for pet products. In fact, sales of pet products sold online will easily double between 2017 and 2022, according to a report by market research firm Packaged Facts.

The $86 billion pet industry is certainly transforming alongside the rise of e-commerce, but that’s not the only trend to watch in the coming years.