Is there a better way to obtain market research? This is a key question many companies contemplate at some point. Market research can be a costly and time-consuming endeavor, and rethinking your current approach can pave the way for improved outcomes.

As a Senior Analyst at Simba Information, Dan Strempel serves as an expert on the professional publishing markets, including scientific, technical, and medical (STM) publishing and legal and business information markets. He writes and edits research reports and completes custom research projects, which provide market analysis, competitive intelligence, and unique insight into emerging trends.

After months of planning, hard work, and dedication, we are thrilled to announce the launch of the brand-new MarketResearch.com Academic website.

Gleb Mytko has written more than 35 industry studies covering a range of topics over his 10+ years with The Freedonia Group, primarily specializing in the global construction and heavy equipment and components markets. He has also contributed to a number of custom research projects, handling primary and secondary research for Russian and Eastern European markets.

Kyle Peters is an Industry Studies Manager with The Freedonia Group, a division of MarketResearch.com, where he leads a team of analysts focused on the vehicles and equipment and chemicals sectors. Throughout his 7+ years at Freedonia, Kyle has authored over 40 studies, and his research has been cited in numerous trade journals, as well as in publications like The Wall Street Journal and Bloomberg Businessweek. Kyle was also featured as a panel speaker at the 2016 Ceramics Expo, moderating a discussion about next generation refractories.

Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.

It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Selecting a market research company can be a challenging prospect, particularly if you’re not sure where to begin or what your specific needs might be. That’s why Marketresearch.com employs a highly qualified team of customer service representatives that can guide you through the process of choosing the business intelligence best suited to your goals. 

Kathy Mickey is a managing editor of the Education Group at Simba Information, where she has worked for 19 years, authoring more than 50 studies focused on PreK-12, higher education instructional materials, and educational technology. She also is the primary author of the biweekly newsletter Educational Marketer and oversees the editorial production of a second biweekly newsletter Electronic Education Report.