Academic Through the Eyes of a Student

Academic Market Research Subscription TestimonialHave you heard of Academic? It’s a popular market research subscription service that is used by a wide variety of academic institutions, from small business development centers to large state universities and Ivy League schools.

Today, we’d like to introduce you to a student named Jeffrey Fitton who used a report from Academic as part of a class for his MBA program. His story helps illustrate why this type of resource is so useful for students today. He also discusses the quality of the research available on the platform from the publisher Mind Commerce, a premier market research firm focused on digital technologies.

Using Market Research as a Student

Like many business students pursuing graduate degrees, Jeffrey has significant work and life experience. After serving in the Marine Corps and U.S. Army, Jeffrey currently works as a civil servant for the Department of the Army while earning an MBA in IT Management from Western Governors University.

For a marketing class, he was assigned a project to develop a business and marketing plan for a startup expanding its operations into the Singapore enterprise and industrial IoT markets. He was specifically focused on IoT integration software and IoT SECaaS using ORAN architecture.

Jeffrey used a market research report from Mind Commerce to understand market segments, projected growth, challenges, risks, and PESTLE analysis. The research exceeded his expectations. “It was awesome!” he said. “There was far more information than I needed. The Mind Commerce report helped me see what was going on in the markets I was targeting.”

Comparing Different Market Research Tools

The Mind Commerce report helped fill a specific gap. Jeffrey already had access to IBISWorld, Proquest, Hoovers, and Business Source Premier through Western Governors University.

“IBISWorld was somewhat helpful in understanding the basics of the targeted markets, but it did not have the ‘in the weeds details’ that I wanted,” Jeffrey explained. “As for ProQuest, Hoovers, and Business Source Premier, the reports on average were from around 2006, definitely not current.”

Having access to a report like Mind Commerce gave Jeffrey current data and analysis that provided the level of granularity he needed to make an effective business plan for his class.  

Customer Service: Another Differentiator

Another factor that differentiated Academic was the level of personalized support given to students. Jeffrey reached out via email about the report, and received a direct response back from Gerry Christensen, the CEO and Founder of Mind Commerce, as well as Lisa Raker, the Academic Account Executive at

Jeffrey had expected a generic email reply, not a CEO “asking me what my challenges were and how he could help. I’m not sure there are many executives that would give a student time out of their busy day. Impressive!”

Jeffrey said he would absolutely recommend this type of market research to universities looking to expand their library’s databases. “I believe that the information in the Mind Commerce reports helps students establish a firm understanding of the market they are looking at,” he stated.

Learn More About Academic

Academic-logoMind Commerce reports are available to students through a university subscription with, a leading research platform used by more than 100 top colleges and universities. To find out more, please download our brochure or contact Lisa Raker at

Topics: Academic Market Research Subscription Market Research Provider