Need Reliable Information on the Chinese Market? We Can Help.

Once heralded as an economic miracle, the Chinese economy continues to slow from its torrid growth during the early part of this decade and last decade. Although officially reported economic figures still reflect a growth rate multiples higher than those of western economies, it has become more and more apparent to business managers and leaders that the economic reality on the ground paints a different picture.

Topics: Emerging Markets Market Research Provider Custom Market Research The Freedonia Group Acquires the Freedonia Group

"Content is still king,” according to Rob Granader, Founder and CEO of, and that fundamental idea drove the acquisition of the Freedonia Group, a leading global provider of reliable and unbiased market research reports and consulting services for more than 30 years.

“This is a great day for our company as we officially welcome the talented Freedonia team to,” said Rob Granader.

Topics: Market Research Provider The Freedonia Group

A Quick Guide to Market Intelligence

According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of specific factors, such as:

  • Corporate strategy, acquisitions, and executive teams
  • Pricing, promotions, and cost structure
  • Market size, segments, forecasts, and trends
  • Brand loyalty, product concerns, and satisfaction rates
Topics: Market Research Strategy Market Research Provider How To's

Market Research Publisher Spotlight: Barnes Reports partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

Topics: Market Research Provider

Finding New Customers Is a Priority for Businesses in 2016

To provide direction and guidance for market research initiatives for the coming year, Unity Marketing recently conducted a year-end user needs survey across its client base. With over 100 respondents, primarily C-suite and marketing executives, as well as entrepreneurs, the survey included a number of questions that weren’t specific to Unity Marketing. Rather, the results reveal the most pressing concerns for businesses of all types, especially those aiming at the affluent consumer segment — the top 20 percent based upon income. Here is what we discovered.

Topics: Market Research Strategy Marketing Market Research Provider How To's

Publisher Spotlight: Q&A with Occams Business Research

In this series, we highlight specific research companies on so users can learn more about the resources that are available on our website. Through question-and-answer interviews, we delve into each research company's unique expertise and how they help businesses develop winning strategies. Today, we’re interviewing Occams Business Research, a global provider of information services that spans multiple industry verticals and geographies. Learn more about this market research provider in the interview below.

Topics: Market Research Provider

Publisher Spotlight: Q&A with the Freedonia Group

In this series, we spotlight specific publishers on Profound and Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses get the insights they need to achieve mission-critical objectives. Today, we’re interviewing the Freedonia Group, a leading international market research company that publishes more than 400 studies annually. Learn more about them in the post below.

Topics: Materials & Chemicals Profound Market Research Provider Heavy Industry The Freedonia Group

The Kenan Institute at UNC Uses Profound to Aid Start-Ups

The Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina supports entrepreneurial development and job creation in regions across the state. Through a grant from the U.S. Economic Development Administration, the Kenan Institute recently launched Technology Commercialization Carolina, a new initiative that promotes tech-based start-ups.

To drive business innovation and promote economic growth, the Kenan Institute provides research services to UNC faculty and a diverse client base across a wide array of industries. The Kenan Institute creates custom analytical reports for entrepreneurs who need current market data to develop business plans and secure funding. Although the Kenan Institute has access to a robust university library system, its staff needed a wider breadth of market research.

Topics: Academic Profound Market Research Provider

Publisher Spotlight: Q&A with GlobalData

In our publisher spotlight series, we are taking a closer look at specific publishers on Profound and Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses achieve growth and overcome challenges. Today, we’re interviewing GlobalData, a top research firm that provides actionable insights into the energy and healthcare markets. Learn more about them in the post below.

Topics: Profound Market Research Provider

Publisher Spotlight: Q&A with MarketsandMarkets

In this series, we are taking a closer look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what kinds of problems they help clients solve. Today, we’re interviewing MarketsandMarkets, a market research company that produces 1,200 high-level, strategically analyzed studies each year. Learn more about them in the Q&A below.

Topics: Profound Market Research Provider