When to Consider Custom Market Research

In today’s rapidly evolving world, organizations must recognize new opportunities and threats and adapt quickly.

In order to stay ahead and make the right decisions, it is critical to turn to an objective third-party for industry analysis. Syndicated market research reports are a cost-effective option, but they may not always be specific enough to meet your needs — especially during high-stakes, "make or break" moments. Custom market research studies offer a more tailored solution to meet your unique objectives, and provide the information needed to make important decisions with confidence.

Topics: Custom Market Research Market Research Strategy Market Research Provider

The Big List of Global Market Research Publishers

Are you looking for global market research? The 22 market intelligence firms listed below provide comprehensive data analysis, business information, and forecasts on a wide array of global markets.

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these market research companies have your research needs covered.

Topics: Market Research Provider Market Research Strategy

Relying on Experts Is Vital in the Era of Big Data

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

Topics: Big Data Market Research Strategy Market Research Provider

Q&A with MarketResearch.com Founder and CEO Rob Granader

The market research landscape is evolving. Customer needs are changing. As a company, we are constantly working to anticipate these shifts and deliver the right mix of platforms and services to our global customer base.

MarketResearch.com’s leadership team recently wrapped up its annual strategy meeting. Department heads from content, operations, marketing, and sales gathered from across the U.S. and Great Britain to identify key issues affecting our customers. We caught up with CEO and Founder Rob Granader to hear his thoughts on current trends and developments and where the market research industry is headed.

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Freedonia's Capabilities: Market Sizing with Competitive Landscape

Among all of the services and capabilities we offer at Freedonia Custom Research, the most common are market sizing and competitive landscape studies. Important strategic decisions rely on valid data and clear market analysis. Clients come to Freedonia for our reliable and trustworthy market research process and our high level of collaboration. 

These services and capabilities include:

Topics: Market Research Strategy Custom Market Research Market Research Provider The Freedonia Group

7 Popular Sources for Company Information and Research

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
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MarketResearch.com Delivers Research as a Service

As a leading market research provider, MarketResearch.com offers a full suite of business intelligence solutions to help clients answer their toughest business questions. MarketResearch.com uses a research-as-a-service model, which provides secure cloud-based platforms where users can get instant access to the latest market research while saving time and maximizing their ROI.

Through MarketResearch.com’s diverse solutions, clients can pick and choose the right selection of products and services to fit their specific needs and budget.

Topics: Market Research Provider Market Research Strategy

Need Reliable Information on the Chinese Market? We Can Help.

Once heralded as an economic miracle, the Chinese economy continues to slow from its torrid growth during the early part of this decade and last decade. Although officially reported economic figures still reflect a growth rate multiples higher than those of western economies, it has become more and more apparent to business managers and leaders that the economic reality on the ground paints a different picture.

Topics: Emerging Markets Market Research Provider Custom Market Research The Freedonia Group

MarketResearch.com Acquires the Freedonia Group

"Content is still king,” according to Rob Granader, Founder and CEO of MarketResearch.com, and that fundamental idea drove the acquisition of the Freedonia Group, a leading global provider of reliable and unbiased market research reports and consulting services for more than 30 years.

“This is a great day for our company as we officially welcome the talented Freedonia team to MarketResearch.com,” said Rob Granader.

Topics: Market Research Provider The Freedonia Group

A Quick Guide to Market Intelligence

According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of specific factors, such as:

  • Corporate strategy, acquisitions, and executive teams
  • Pricing, promotions, and cost structure
  • Market size, segments, forecasts, and trends
  • Brand loyalty, product concerns, and satisfaction rates
Topics: Market Research Strategy Market Research Provider How To's