Freedonia's Capabilities: Market Sizing with Competitive Landscape

Among all of the services and capabilities we offer at Freedonia Custom Research, the most common are market sizing and competitive landscape studies. Important strategic decisions rely on valid data and clear market analysis. Clients come to Freedonia for our reliable and trustworthy market research process and our high level of collaboration. 

These services and capabilities include:

Topics: Market Research Strategy Market Research Provider Custom Market Research The Freedonia Group

7 Popular Sources for Company Information and Research

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
Topics: Market Research Strategy Market Research Provider How To's Delivers Research as a Service

As a leading market research provider, offers a full suite of business intelligence solutions to help clients answer their toughest business questions. uses a research-as-a-service model, which provides secure cloud-based platforms where users can get instant access to the latest market research while saving time and maximizing their ROI.

Through’s diverse solutions, clients can pick and choose the right selection of products and services to fit their specific needs and budget.

Topics: Market Research Strategy Market Research Provider

Need Reliable Information on the Chinese Market? We Can Help.

Once heralded as an economic miracle, the Chinese economy continues to slow from its torrid growth during the early part of this decade and last decade. Although officially reported economic figures still reflect a growth rate multiples higher than those of western economies, it has become more and more apparent to business managers and leaders that the economic reality on the ground paints a different picture.

Topics: Emerging Markets Market Research Provider Custom Market Research The Freedonia Group Acquires the Freedonia Group

"Content is still king,” according to Rob Granader, Founder and CEO of, and that fundamental idea drove the acquisition of the Freedonia Group, a leading global provider of reliable and unbiased market research reports and consulting services for more than 30 years.

“This is a great day for our company as we officially welcome the talented Freedonia team to,” said Rob Granader.

Topics: Market Research Provider The Freedonia Group

A Quick Guide to Market Intelligence

According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of specific factors, such as:

  • Corporate strategy, acquisitions, and executive teams
  • Pricing, promotions, and cost structure
  • Market size, segments, forecasts, and trends
  • Brand loyalty, product concerns, and satisfaction rates
Topics: Market Research Strategy Market Research Provider How To's

Market Research Publisher Spotlight: Barnes Reports partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

Topics: Market Research Provider

Finding New Customers Is a Priority for Businesses in 2016

To provide direction and guidance for market research initiatives for the coming year, Unity Marketing recently conducted a year-end user needs survey across its client base. With over 100 respondents, primarily C-suite and marketing executives, as well as entrepreneurs, the survey included a number of questions that weren’t specific to Unity Marketing. Rather, the results reveal the most pressing concerns for businesses of all types, especially those aiming at the affluent consumer segment — the top 20 percent based upon income. Here is what we discovered.

Topics: Market Research Strategy Marketing Market Research Provider How To's

Publisher Spotlight: Q&A with Occams Business Research

In this series, we highlight specific research companies on so users can learn more about the resources that are available on our website. Through question-and-answer interviews, we delve into each research company's unique expertise and how they help businesses develop winning strategies. Today, we’re interviewing Occams Business Research, a global provider of information services that spans multiple industry verticals and geographies. Learn more about this market research provider in the interview below.

Topics: Market Research Provider

Publisher Spotlight: Q&A with the Freedonia Group

In this series, we spotlight specific publishers on Profound and Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses get the insights they need to achieve mission-critical objectives. Today, we’re interviewing the Freedonia Group, a leading international market research company that publishes more than 400 studies annually. Learn more about them in the post below.

Topics: Materials & Chemicals Profound Market Research Provider Heavy Industry The Freedonia Group