Last year "Big Data" emerged as a topic of awe in the popular press and became a savvy talking point. But beyond the conventional wisdom that is taking shape, market research experts who have long practiced data-collection and big data analytics -- if on a smaller scale -- are questioning if this will be the year that the ‘firehose of data’ directly impacts their field. Even big data healthcare companies are wrestling with the implications of utilizing the vast amounts of information available to them. 

In a continuing effort to hone our quantitative market research analysis skills and lend our methodological expertise to some of the most pressing questions of our time, the analysts at MarketResearch.com offer an occasional post on quantitative research challenges.

Today’s challenge, literally under the heading of “Navel Gazing,” is to determine as accurately as possible the amount of belly-button lint produced daily in the United States.

Finding the right market research report for your business can be time consuming and costly. There are an ever growing number of market report vendors online, most of which do not back up their sales with knowledgeable research specialists or customer service. Watch this short video to see how MarketResearch.com can help you pinpoint the specific and actionable market reports you need.

Market segmentation is becoming an increasingly important issue in market research and business intelligence in India. Segmentation, as defined in market reports by the Market Research Company India, helps companies identify and pin point the market into groups of potential customers with similar motivations and characteristics.