In our last blog post, we interviewed David Featherstone, M.S., Ph.D., professor of biological sciences at the University of Illinois at Chicago, to hear his perspective on the value of market research in a university setting. According to Dr. Featherstone, market research reports are a useful tool that can help demonstrate the practical applications of scientific knowledge.
When students learn how scientific research is being used in different industries, Dr. Featherstone said, they can start to think outside the box when it comes to future career opportunities. They’ll also be more empowered to pursue lifelong learning opportunities and be cognizant of the resources that real-world professionals use every day.