How to Manage Your Market Research Budget

Some of the most successful companies in a range of different industries have made their way to the top because of their marketing strategies. The decisions these industry leaders have made based on how they market their product have led to successful growth and popularity among consumers. To successfully implement these positive marketing strategies, these companies had to create a specific market research budget to ensure they had enough information to effectively promote their product to the world.

Topics: Academic Market Research Strategy How To's

Why Academic Institutions Need Market Research

Market research serves as a helpful tool and an integral part of education in academic institutions. Whether at a large public university or a small private college, all institutions of higher education use research products in a variety of ways. To understand how your institution can best utilize market research, you should analyze who will require access and how they will be using market research, as well as consider the benefits of using a syndicated market research solution. In this blog post, we'll share some of our insights into the benefits and best uses of market research by colleges and universities.

Topics: Academic Education

The Advantages of's Profound Solution for Academic Institutions

Whether it's used by professors to educate the next generation of research, business and marketing professionals, or it's used to help offices of technology transfer and commercialization centers research and develop new products, academic institutions have a vital need for current and comprehensive market research. However, many traditional academic market research solutions do not offer the flexibility and diverse coverage necessary to accommodate the various needs of multiple departments within an institution.'s Profound solution is now being offered to the academic community in order to provide the capabilities and content needed to maximize institutions' budgets while providing the high-quality content that academia requires.

Topics: Academic Profound Education

How to Evaluate External Secondary Data

When utilizing secondary data to help make important marketing decisions, failing to check the reliability of that data could lead to inaccurate analyses and poor business decisions.

With today’s accessibility to data via the internet, anyone can publish anything from anywhere, so not everything posted online can be trusted. In order to ensure the accuracy and validity of any external secondary data, you should follow an evaluation process.  

Topics: Academic Market Research Strategy How To's Academic Announces Addition of Barnes Reports is excited to announce the addition of a new publisher, Barnes Reports, to our Academic platform. Over the years, Barnes Reports has earned a reputable name within the academic community, making them a valuable addition to our Academic content offering. Barnes Reports publishes cost-effective and timely studies on a variety of industries and consumer buying trends in both the United States and world markets, including the largest manufacturing, retail, wholesale and services industries.

Topics: Academic Education

How to Manage Your Product During The Post-Market Phase

Focus groups and surveys are core pieces of a strategic marketing plan and market research, particularly during the post-market phase of starting your business and taking your product to market.  Managing your product during the post-market phase is just as important as every other step in the process of starting a new business.

In our case study, a proposed launch of a consumer culinary device called the Dynamic Ingredients Dispenser (DID), we discussed the benefits of drawing upon Market Research reports and methods to help with taking a product to market.

Topics: Academic Market Research Strategy How To's

How to Use Market Research to Finance Your New Product

Congratulations! You have made it over the first few hurdles in the process of taking your new product idea to the market. Now comes a big and important challenge -- raising the financing for your business. 

As outlined in earlier posts, we're highlighting the important ways that market research can inform your strategic business planning and decision-making. Knowing how to skillfully use market intelligence will provide a solid foundation for your product's success.

Topics: Academic Market Research Strategy How To's

How to Use Market Research to Take Your Product to Market

Coming up with an idea for a new product can be exhilarating. Figuring out the product's commercial viability, though, involves a complex collection of factors that have to fall into place before that great idea lands in front of consumers and then takes off.

Topics: Academic Market Research Strategy How To's