Cloud computing allows end-users to utilize a network of remote servers hosted over the internet to store, manage, and process data instead of relying on a local server or system. With the emergence of cloud-based technologies, the retail industry has undergone tremendous transformation.

Augmented reality is getting a huge market thrust from Apple and Google after its initial success with Pokemon GO. Google and Apple are using augmented reality (AR) in their new devices and have embedded AR into current online software.

Augmented reality markets are positioned to further modify consumer thinking and consumer behavior, create new user experiences, and generate thousands of opportunities for businesses to reach potential customers in a more immediate manner than is now possible.   

Consumers are not only looking for free-from products that eliminate pesticides, chemicals, and toxins from their diets, they are also seeking nutrient-dense foods that offer additional health benefits. In response to growing demand, many different companies are incorporating funtional foods into their product lines.

It was a busy week for our research analysts at The Freedonia Group, Freedonia Focus Reports, Simba Information, and Packaged Facts. 

Catch up on their latest blogs with our weekly round-up, and check out a new guest post from MarketsandMarkets on a game-changing technology in the telecom industry.

The longer we do market research, the more convinced we are that respondents in our studies are telling us what they think sounds good and explains their behavior. But respondents may not have the ability to explain how and why they make decisions. As market-research practitioners, we’re convinced that our industry is too focused on analyzing what people say rather than identifying the affective or emotional responses that may really drive their behavior.

Some of the biggest challenges faced by the telecom industry include the growing number of subscribers and user database, the ever-increasing data transmission rate, and providing latent-free services to end-users. In order to tackle these issues, telco providers and networking infrastructure providers jointly came up with the heterogeneous network (HetNet) model, which encompasses components such as small cell, Distributed Antenna System (DAS), and Radio Access Network (RAN).

Each week we round up the latest market research blogs to bring you fresh data and insights from industry analysts. Today, we highlight articles on the e-commerce giant Amazon, clean label trends in the dairy industry, technology usage in classrooms, factors boosting immunoassays, and other timely topics. 

Last but not least, we also share a new downloadable presentation covering the top players in the U.S. pet market.

Increasingly people want the freshest and most natural products made from the fewest ingredients without artificial additives — and the dairy aisle is no exception.

Consumers are closely examining nutrition labels and factoring them into their purchase decision, often favoring clean-label foods and beverages made with natural and organic ingredients. 

The strong growth of the pharma market in China makes it attractive for international investors, according to the recent Pharmaceutical Drugs Market Global Report 2017 by The Business Research Company (TBRC).

In 2016, the pharmaceuticals market in China was valued at $155 billion, which was half the size of the market in the USA. TBRC projects the market to grow at the fast pace of 10% in the period from 2016 to 2020, which is the fastest among the countries presented in the report. Such strong growth can be explained by an aging population and busy lifestyles leading to increased numbers of cases of diabetes and cancer.

The in vitro diagnostics (IVD) instruments, kits, reagents, and related supplies market is projected to grow to $74 billion by 2022.

Diagnostics providers are actively expanding into markets in developing countries, where there is a rising demand for quality healthcare services. However, stable in vitro diagnostics market growth is also expected in developed countries.