Fall is rapidly approaching, one of my favorite times of the year, with the leaves changing to beautiful colors and the weather a perfect mix of hot and cold. Every year brings about new trends in every industry, in fashion, technology and, of course, the cosmetics industry. Market research played an important role in this year’s trends at New York Fashion Week (NYFW) where the public got a better look at what the upcoming trends will be.
A Booming Industry
The cosmetics industry's growth isn’t slowing down anytime soon, according to a study done by Plunkett Research, Ltd., the cosmetic and beauty supply stores industry (U.S.) is projected to reach $18.5 billion by 2020. I personally contribute largely to this number, so it comes as no surprise that the industry is rapidly growing. Major competitors include department stores, mass merchandisers, drug stores, TV shopping networks, Internet retailers, distributors, supermarkets, manufacturers, and salons according to research by First Research, Inc.They also found that cosmetics, face cream and perfume make up about 75% of industry sales, while only 20% come from hygienic products, such as deodorant.
So, what are the upcoming beauty trends impacting the market this fall?
Metallics
Time to stray away from those matte eyeshadows, metallics will be hot this fall. This includes metallic eye liner as well. During NYFW makeup artist Charlotte Tilbury used a platinum eye shadow that she described as “punky and a little futuristic.” Silvers and gunmetal shades will be a popular look for the upcoming season. Some of my personal favorite eye shadows are by Urban Decay and MAC. The paintpots in particular by MAC are amazing; they go on creamy but dry leaving great intensity to your eye color. Blackground is a good color for this fall metallic trend. Urban Decay Naked 2 palette is another one of my personal favorites and has a good amount of metallic shades, mixed with a couple mattes. Also, the highly anticipated Vice 3 palette, coming out this month, has some beautiful shades just in time for fall.
Whether you’re into the higher more expensive products, or the less expensive drug store brands, it’s time to start stocking up on some shimmery shades. Mintel International Group, Ltd. stated in their Color Cosmetics (U.S.) report that “the color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users.”
Big Lashes
Although I personally have never been a fan of fake lashes, one of the biggest trends seen at NYFW was big spider-like lashes. They were seen all over at Gucci, Versace, Prada, and Saint Laurent. However, if you don’t want to ruin your lashes with falsies, there are numerous mascaras that can help you in achieving this look.
Benefit has a great mascara comparable to false lashes called They’re Real! – fitting name, right? Although it’s priced at $23, trust me, it’s well worth every penny. However, if you’re looking for a more affordable drugstore brand, L’Oreal Paris’ Voluminous is a great product. I’ve probably tested 50+ different mascaras and could spend hours writing about them with a complete best and worst list, but we can save that for another time.
If you are a fan of the false lashes, I have personally experimented with eyelash extensions and that was probably one of the best beauty moves in my entire life. They last for months and look more natural than any other type of false lashes. The best part is that it doesn’t do any type of damage to your lashes; they grow with the natural growth of your real lashes and eventually just fall off. It is very pricey but, in my opinion, if you lack lashes and can afford it, it’s 100% worth it.
Berry & Red Lips
Dark berry and red lips are the trend for this upcoming fall. I don’t think red lips will ever go out of style for any season, and a dark berry lip is always fun. Last month, during the Mortal Instruments premier, English-American actress Lilly Collins was caught wearing a beautiful dark berry lip. A similar shade can be found by MAC in their Mineralize Rich Lipstick in Lush Life. A great shade of red is the popular matte Ruby Woo by MAC as well. Euromonitor International provides in depth market research into factors driving the growth of lip products and what’s set to change.
To learn more about cosmetics and personal care trends in the industry, check out our related reports.
Thanks for reading!
Kathleen Zacrep
Social Media Coordinator,
MarketResearch.com
