The U.S. beverage industry is competitive with many large, mature categories. Finding new growth opportunities is a key concern for beverage companies large and small.  

These days, retailers are pushing much more than just merchandise. It’s common for sales associates to invite customers to sign up for a private label credit card, also known as a store card, in exchange for a discount on an initial purchase.

Genomic medicine has the potential to save lives, transform medical practice around the world, and drive billions of dollars of economic activity, according to a new white paper by BIS Research titled The Five Forces of Genomic Medicine.

The food industry has many large, mature categories, but the competitive landscape is far from static. Food marketers and retailers are constantly strategizing how to profit from the hottest market segments, update their product lines and service offerings, and reel in the most lucrative consumers.

Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.

Owen Stuart works as a market research analyst at Freedonia Focus Reports, a division of MarketResearch.com, where he conducts high-level research on a broad range of markets. In the last year, he's written more than 19 Freedonia Focus Reports. He recently completed reports on the US packaging market, the US machine tools market, and the US sheet metal market.

The growth of mobile technology has created great opportunities for publishers that develop content for professionals in medicine, business, law, scientific and technical fields.

Accessing content with tablets and smartphones is becoming the norm for many professionals in a variety of occupations.

Many companies have strong corporate libraries, and MarketResearch.com continues to support the information professionals that run these valuable services. However, not all firms have the luxury of a corporate library, and others have thinned out their staff in these departments to reduce overhead expenses in challenging business environments.

Joe Iorillo is a corporate analyst at The Freedonia Group, where he has worked since 2002. Although he doesn’t focus on one particular industry, he has done extensive research in the heavy equipment vertical, which includes forestry, construction, and agricultural equipment.

His research has been cited in Time Magazine, The Economist, The Chicago Tribune, and several industry-specific publications. Joe holds a Bachelor of Arts from John Caroll University.

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.