The Dating Services Industry in 2016 and Beyond

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Industry Insights

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

“The Internet is all about saving time, and therefore saving money, and about eliminating geographic and physical boundaries,” he explains. "The Internet will allow you to do business, gather information, and watch entertainment virtually anywhere, anytime, without any physical constraints whatsoever beyond the necessity of having access to the Internet."

To find out how e-commerce is affecting different industries, watch the video and read a summary of Mr. Plunkett's findings below.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Media Industry Insights

Don’t Bomb with Boomers: The Generation with the Most Spending Power

At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging-related problems.” We spoke at a session entitled Broad View of Trends in Commerce: Who, Why and How They Will Buy, and delivered the important news that Baby Boomers (aged 52-70 years) still represent an important consumer demographic that marketers ignore at their peril.

Topics: Retail

How to Run Focus Groups for Kids

First get into child mode! This is your opportunity to shut the lid of your laptop, close your eyes, and use your imagination. Find your inner child. You cannot approach kids research in the same way as you do an adult project.

Let’s assume you are researching a toy. Imagine you are a child playing with that toy. Step into their shoes and imagine the scene. Who are you playing with, are you on your own, with a sibling, a friend, mum or dad? Where are you? In your room, in the lounge, or playroom, outside? What are you doing with the toy, what game are you playing? Are any other toys involved? Hover above the scene. How old are you? What’s this toy giving you? What could make it even more fun?

Topics: Market Research Strategy Retail How To's

Landscaping Trends for 2016 and Beyond

As the U.S. economy continues to recover from the effects of the recession, landscaping products such as lighting, pavers, heating elements, and synthetic turf will see increased demand from consumers and professionals. Healthy annual growth of 5.3 percent is forecasted through 2019. In 2014, decorative products were the largest category, with outdoor lighting receiving increased attention.

To find out what's in store for 2016, read on to learn about three major trends that are shaping the $6.3 billion industry for landscaping products in the U.S.

Topics: House & Home Retail Manufacturing & Construction Industry Insights The Freedonia Group

Top Toys and Gifts for the Holiday Season

Christmas_toys_trends.jpgChristmas day in my family is still extremely fun because we have a number of children that are still young enough that their faith in Santa Claus hasn’t faltered. They write long wish lists to Santa, and they wake up early on Christmas morning hoping they have received all the toys they want most.

For parents all across the U.S., finding the top gifts with the best deals is crucial for keeping Christmas spending within their budgets. In 2014, 42 percent of shoppers planned on buying toys as gifts. In this blog, we will cover three major presents for children during the holiday season, including toys, electronics, and gift cards.

Topics: Retail Demographics Holiday

The Big Shopping Days of Thanksgiving Weekend

For consumers all across the U.S., the day after Thanksgiving marks the official start to the holiday season — and what better way to celebrate than buying presents? The term “Black Friday” was coined in the 1960s, and today it has become one of the busiest shopping days of the year. In the past few years, Friday is no longer the only shopping day promoted during Thanksgiving weekend. Now, consumers can get deals all weekend long on Small Business Saturday and Cyber Monday.

Topics: Retail Holiday

A Snapshot of Consumer Spending on Thanksgiving

Thanksgiving Day includes many different traditions for families all over America. From cooking extravagant dinners to traveling to visit friends and famly, the options for celebrating the holiday are truly endless. But there is one common factor that affects families during Thanksgiving weekend each year: high spending.

Thanksgiving weekend is one of the most expensive of the year, and that’s not just because of the amount of turkey being purchased. Food, travel costs, and shopping on Black Friday are all contributors to high spending during the five-day span. In this blog post, we will look at some of the main factors that influence consumer spending patterns during Thanksgiving.

Topics: Travel & Leisure Retail Holiday

5 E-Commerce Trends That Are Driving the Market

Like all digital technology and consumer-driven markets, e-commerce has evolved over the years. With the global growth of B2C e-commerce, retailers face new challenges and opportunities. In order to meet customer demands, companies have adapted their strategies to fit current trends. This blog covers the top five trends that have carried e-commerce through 2015 and will continue into the new year.

Topics: Retail E-commerce & IT Outsourcing Industry Insights

Can Macy’s Capture Bluemercury’s Success?

Bluemercury, a brand that describes itself as a luxury apothecary and spa chain, has made a name for itself by offering customers a personalized beauty shopping experience. Based in Georgetown, Washington, D.C., Bluemercury operates 61 stores around the U.S, with 12 more scheduled to open later this year. So what is the secret to Bluemercury’s success?

“We are really trying to deliver very high customer service,” says co-founder and CEO Marla Malcolm Beck. “If you look at the department stores and the way their cosmetics departments are structured, it is all brand by brand. And employees are paid by the brand. So if you go to the Clinique counter in Macy’s or Neiman Marcus, they are going to sell you Clinique products, period.” 

Topics: Cosmetics & Personal Care Retail Industry Insights