Nearly 72% of U.S. adults are overweight or obese, according to the Centers for Disease Control and Prevention (CDC).

But what percentage of overweight or obese adults are actively dieting? And what are the motivations driving this behavior? Do age groups differ in their dietary concerns?

The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market research firm and division of MarketResearch.com.

Breakfast cereal is a highly penetrated category in mature markets such as the U.S., but there is plenty of room for growth, particularly in Asia, Africa, and the Mideast, as Western diets become more common across the world.

The U.S. beverage industry is competitive with many large, mature categories. Finding new growth opportunities is a key concern for beverage companies large and small.  

These days, retailers are pushing much more than just merchandise. It’s common for sales associates to invite customers to sign up for a private label credit card, also known as a store card, in exchange for a discount on an initial purchase.

The food industry has many large, mature categories, but the competitive landscape is far from static. Food marketers and retailers are constantly strategizing how to profit from the hottest market segments, update their product lines and service offerings, and reel in the most lucrative consumers.

Years after the Great Recession, household growth in the U.S. is on the rise – and skewing heavily toward higher income families.  According to Affluent and High Net-Worth Americans, a recent white paper from Packaged Facts, post-recession household growth is most pronounced among affluent households, which grew by 90% from 2010 to 2019.

Cannabis and cannabis-derived products are smoking hot topics in the U.S., where several states have loosened previously stringent regulations regarding the possession and use of medicinal and/or recreational marijuana.

As a result, cannabidiol (CBD) – a compound found in hemp plant oil, purported to offer myriad health benefits like anxiety relief, nausea control, cancer prevention, and inflammation reduction – is more popular than ever before. 

With the holiday season in full swing, there's still plenty of time and opportunity to savor a sweet treat or two before the year is out (and the New Year's diet resolutions kick in). 

Often, this indulgence occurs in the form of candy – and not only during the holidays, but year-round. So it should come as no surprise that the chocolate and non-chocolate candy industries are poised to grow 2.8% and 3.7%, respectively, through 2022, according to statistics from Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition and Non-Chocolate Candy: U.S. Market Trends and Opportunities, two new comprehensive reports from Packaged Facts.

More and more people want to go dairy free — at least some of the time. Consumption of non-dairy plant-based milks has increased by triple digits, according to a report by Packaged Facts titled Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition. 

Walmart is famous for its ability to deliver “products that are so darn cheap you can’t believe it.” But there’s more to Walmart’s business strategy than low prices.

In a four-part series, the market research firm Packaged Facts examines critical aspects of Walmart’s business model and the factors that motivate consumers to shop there. This article shares key findings from these reports to help explain how Walmart has built and maintained such a strong competitive advantage in multiple industry categories.