Nearly 60 percent of U.S. consumers say they are more concerned about animal welfare, specifically as it relates to the food supply, than they were just a few years ago, according to a groundbreaking new report by Packaged Facts, a leading market research firm.
Most U.S. consumers believe livestock should be treated humanely and slaughtered in the least painful way possible. Key concerns include how animals are housed, fed, and handled. Antibiotic use is another top issue.