Oprah Winfrey certainly hasn’t given up on dieting yet — she just revealed that she’s lost “over 40 pounds” on Weight Watchers as part of the company’s latest advertising campaign, sending shares soaring.

But for the U.S. weight loss industry as a whole, the numbers may not be quite so promising. The U.S. weight loss and diet control market totaled $65 billion in 2015, according to a report by Marketdata Enterprises Inc, a market research publisher that has tracked the diet market for 28 years. Flat to low growth is expected in the future.

The U.S. frozen food market is forecast to reach $72.98 billion by 2024, according to a recent study by Grand View Research.

Despite overall market growth, sales have remained tepid in recent years. Frozen food brands face ongoing challenges, as consumer preferences shift and competition increases.

The food and beverage industry is undergoing major shifts as U.S. consumers gravitate toward natural, whole foods diets.

Shoppers are scrutinizing nutrition labels more closely, opting for groceries made with fewer, simpler ingredients. Although gluten-free foods are still a hot item, consumers are increasingly aware that gluten-free doesn't always mean guilt-free.

Meanwhile, the popularity of meal kit delivery services continues to soar, as more and more companies roll out subscription offerings for consumers seeking convenient home-cooked meals.

Read on to learn more about these trends.

Grocery retailers in the U.S. face fierce competition. There’s no shortage of retail channels vying for business — including supermarkets and discount stores, wholesale clubs, drug stores, natural food stores, farmers markets, and online delivery services.

How do these different retail channels measure up in the eyes of consumers? And with so many options available, how can retailers stand out from the competition and keep customers coming back? 

The research firm Packaged Facts addresses these questions in the new report Natural and Organic Foods and Beverages in the U.S., Fifth Edition, which includes data from a proprietary Packaged Facts National Consumer Survey conducted in July-August 2016. 

You may be eating one right now. And you’ll probably eat a few later on today. In fact, many health experts recommend consuming multiple servings of these foods each day.

So put down that cereal, pasta, pizza, sandwich, or organic/whole grain/quinoa snack chip that you’re eating, and let’s talk about … grain-based foods.    

Shipments of grain-based foods from US bakeries and factories are forecast to reach $110 billion in 2020, representing annual increases of 2.0% from $99.8 billion in 2015. Population growth will drive demand for such foods, since many of these products serve as dietary staples.

Today’s consumers are looking to fill their grocery carts with food made from clean, natural ingredients. As a result, big brands are modifying their products in hopes of winning over health-conscious consumers, and the baking aisle is no exception.  

“A trend that has really burst out in the last year is what I’ve been calling the ‘better baking trend,’” explains Kara Nielsen, a food trendologist and professionally trained baker. “This makes a ton of sense, when you consider a lot of the baking mixes, jarred frosting, and other items in the baking aisle are very family centered. Kids are the main consumer in many cases.”

In August, MarketResearch.com's publishing divisions appeared in top publications including The Wall Street Journal, The New York Times, CNBC, and a variety of trade journals.

We've included a selection of press highlights below. Read on to learn more about what topics are trending in the media — from ancient grains and frozen foods to home organization products and wine packaging. To access more information about a particular subject, click the link to the report page.

Wine incites passion — in winemakers and sommeliers, in world-renowned wine writers, and in people who have the occasional glass with dinner or keep a bottle or two around the house. 

Whether it’s a celebrated vintage from a bygone era purchased at auction or an inexpensive selection grabbed from a display near the cash register for a quick weeknight dinner or Sunday picnic, wine needs to be protected from oxygen. It’s the packaging that does this, and while that packaging doesn’t stir the kind of emotion that the wine inside may, many people are very opinionated about how the wines they drink are packaged. 

US demand for distilled spirits is forecast rise 2.2% annually, amounting to 580 million gallons in 2020. Even in a country expected to total nearly 335 million people, that’s a lot of booze. 

The distilled spirits industry can thank Don Draper, the alcohol swilling ad man from the retro-themed television show Mad Men, for reigniting a cocktail culture among US consumers, particularly millennials. While Draper might have ordered a simple Old Fashioned (or three?) with lunch, today’s drinkers are more creative; cocktails with exotic inspirations — created, of course, by bartenders refashioned as “mixologists” — are de rigueur at many bars and a growing number of restaurants.

Summer is the season of blockbuster movies, weekend barbecues, garden weddings, and, of course, chain restaurants making every attempt to lure in new customers with seasonal cold beverage offerings. This year alone, we saw Starbucks introduce its blended Granitas drinks (only available after 3 pm as a part of its Sunset Menu), Chick-fil-A debut a frozen lemonade, and Checkers and Rally’s whip up six different frozen drinks and smoothies as a part of its new Chill Spot menu.