From revolutionizing animal product supply chains to providing a growing population with affordable and sustainable food, cellular agriculture can contribute significantly toward a more secure future. 

Before the pandemic, Becca Knoblock used to leave her house before 7 a.m. and white-knuckle her way through downtown Denver’s heavy I-25 traffic on her daily commute. Now that she works from home, she starts each day with a cup of coffee outside, where she takes a few minutes to tend her garden.

Many consumers are looking to reduce their consumption of meat and animal products as part of a “plant-based” diet. These consumers are not only driven by the desire to improve their own health, they are often leery of the industrial food system, concerned about animal welfare, and worried about the threat of climate change.

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of MarketResearch.com.

In recent years, the wellness industry has gained widespread popularity for promoting a broad array of products and services related to nutrition, fitness, sleep, yoga, natural remedies, meditation, and self-care.

Nearly 72% of U.S. adults are overweight or obese, according to the Centers for Disease Control and Prevention (CDC).

But what percentage of overweight or obese adults are actively dieting? And what are the motivations driving this behavior? Do age groups differ in their dietary concerns?

The total U.S. weight loss market hit a new peak in 2019, growing to $78 billion. However, that growth came to a halt when the Coronavirus hit in March, shutting the doors of weight loss centers, doctors’ offices, clinics, and other businesses for 8-10 weeks. As a result, the value of the market is forecast to decline by 9% this year.

The total U.S. weight loss market is worth more than $72 billion, comprised of eight market segments: diet soft drinks, artificial sweeteners, health clubs, low-calorie diet entrees, meal replacement shakes and bars sold retail, commercial weight loss programs, medical programs (by MDs, hospitals and clinics, including surgery), and diet books. 

The restaurant industry includes both fast-food chains, which offer limited service, and full-service establishments with sit-down table service. This includes burger joints like McDonald’s, coffee houses and bakeries like Starbucks, Dunkin Donuts, and Panera, as well as pizza places and other chains serving up international culinary favorites like Tex-Mex, Mexican, and Asian foods.