Walmart is famous for its ability to deliver “products that are so darn cheap you can’t believe it.” But there’s more to Walmart’s business strategy than low prices.
In a four-part series, the market research firm Packaged Facts examines critical aspects of Walmart’s business model and the factors that motivate consumers to shop there. This article shares key findings from these reports to help explain how Walmart has built and maintained such a strong competitive advantage in multiple industry categories.