Gift cards are a popular go-to option for shoppers of all ages. Not surprisingly, Christmas and birthdays are top occasions for purchasing gift cards. The most widely purchased gift cards are for coffee shops and restaurants, according to Packaged Facts, a leading consumer research firm.
Gift cards are a massive, multi-billion dollar industry in the U.S., but not all prepaid cards are purchased as gifts and stocking stuffers. A variety of prepaid cards are also used for government-administered benefits, employee rewards and incentives, and tax refunds. In addition, millions of consumers use prepaid cards as an alternative to traditional bank accounts.