How to Use Market Research in a Project-Based Industry

Every industry views market research differently. It's necessity, functionality and delivery vary by market, adapting to each industry's specific intelligence needs. However, the reality is that market research is far more easily obtained and applied in certain fields than in others. Probably the most difficult industries to successfully accomplish this are those that run on a project-to-project basis. This ultimately boils down to their fast-paced, ever-changing nature. For instance, just take a look at the Business Services and Banking industries. Whether dealing in private equity, insurance, banking or strategy consulting, these markets' focus is dedicated to high-pressure, project-based needs. So, in order to understand how market research can be used within these types of industries, you have to assess and overcome a variety of challenges.

Topics: Market Research Strategy Profound Financial Services How To's

Mobile Payments: Who is Winning the Market Battle?

Despite the hype, mobile payments are still rare and likely to remain so over the next ten years, at least in the developed world. It appears that the market leaders, in particular large banks, have little incentive to invest in alternative payments.

Taking into account current knowledge of market drivers, the global value of mobile payments will triple from $311 billion in 2013 to $1.1 trillion in 2017, representing a rise from less than 1% to 3% of the world card payments.

While e-commerce has become mainstream, most online purchases are still card based.

Topics: Telecommunications & Wireless Business Services & Administration Financial Services

Market Research Publisher Spotlight: Timetric partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, is spotlighting economic and business research firm Timetric. Read on to learn more about Timetric and their products.

Topics: Travel & Leisure Manufacturing & Construction Business Services & Administration Financial Services

Top 10 Credit Card Features for the Financially Savvy

Choosing the best credit card for your needs can be a complicated process. You need to understand potential risks, examine the financial effects, and take into account your life-style. With co-branded credit card schemes expanding, this choice is only going to get harder. Here we outline the top 10 credit card features that are the lifeblood of the market. 

Topics: Financial Services

5 Ways to Persuade Millennials to Get Co-Branded Credit Cards

Colleges and universities present a unique marketing environment. Students are a large-scale, captive audience whose financial requirements have a generally uniform and narrow scope. Enticing them to enroll for credit cards is relatively easy for marketers. According to Sallie Mae, approximately half of all college students hold four or more credit cards.

Topics: Market Research Strategy Financial Services

Consumers Attitudes Shift on Debit, Credit Cards|


According to market research, the downturn in the American economy that began in 2008 has led consumers to alter spending and saving habits nationwide. Nowhere is this more evident than in the credit sector. Recent data from the Federal government and analysis by the business intelligence and consumer insights firm Packaged Facts indicate that Americans across the income spectrum are more cognizant of the pitfalls of carrying too much credit and of having poor credit ratings.

Topics: Financial Services