Focus groups and surveys are core pieces of a strategic marketing plan and market research, particularly during the post-market phase of starting your business and taking your product to market.  Managing your product during the post-market phase is just as important as every other step in the process of starting a new business.

In our case study, a proposed launch of a consumer culinary device called the Dynamic Ingredients Dispenser (DID), we discussed the benefits of drawing upon Market Research reports and methods to help with taking a product to market.

Congratulations! You have made it over the first few hurdles in the process of taking your new product idea to the market. Now comes a big and important challenge -- raising the financing for your business. 

As outlined in earlier posts, we're highlighting the important ways that market research can inform your strategic business planning and decision-making. Knowing how to skillfully use market intelligence will provide a solid foundation for your product's success.

Coming up with an idea for a new product can be exhilarating. Figuring out the product's commercial viability, though, involves a complex collection of factors that have to fall into place before that great idea lands in front of consumers and then takes off.