After months of planning, hard work, and dedication, we are thrilled to announce the launch of the brand-new MarketResearch.com Academic website.

In this blog post, we bring you the latest articles and press releases from our publishers that include new market data and analysis on a variety of dynamic industries.

Learn what's next for Amazon, how beer brewers are branching out, holiday gift trends in the pet industry, and much more.

In addition, be sure to check out this week's featured video on eating trends and restaurant use.

Would you be surprised to find a body weight scale, body mass indicator chart and height indicator in your office restrooms? What about an employer-sponsored counselling facility on site? Deloitte India offers these as part of its employee wellness program, and more and more global companies are following suite with similar initiatives to boost the health and productivity of their employees.

The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market research firm and division of MarketResearch.com.

Breakfast cereal is a highly penetrated category in mature markets such as the U.S., but there is plenty of room for growth, particularly in Asia, Africa, and the Mideast, as Western diets become more common across the world.

Take a look at the latest blog posts and press releases from our publishers featuring new industry analysis, market trends, and insights across a range of categories.

In addition, check out what’s trending now on the MarketResearch.com blog and the articles that are getting the most views this week.

Every year several new drugs enter the pharma value chain. The launch of a new therapy or drug means a new treatment option for the patient pool and advancement in people’s quality of life.

Emily Park has authored more than 36 studies as an Industry Analyst at The Freedonia Group, where she has worked since 2012. She double majored in Earth & Planetary Sciences and Environmental Studies at Washington University in St. Louis and now focuses on chemicals and equipment-related topics at Freedonia. Her areas of expertise include pesticides, fertilizers, water treatment equipment and chemicals, and aquaculture supplies.

See the latest industry insights from a variety of market research blogs. This week, we highlight articles covering the markets for ceiling products, construction equipment, pet treats, patient monitoring devices, global housing, healthcare chatbots, and more.

Generally speaking, value chain analysis typically includes two types of ventures:

• Firm value chain analysis (often referred to as Porter Value Chain Analysis) examines internal company practices and their optimization relative to creating value for customers.
• Industry value chain analysis involves examining the various stages of a product’s production, from raw material procurement all the way through the final purchase by end-users.

Chatbots are artificial intelligence software that can have conversations with users based on the principle of natural language processing (NLP). The chatbot processes the input provided by the user, focuses on the semantics, searches for the terms in the knowledge database, and provides the suitable answer as per its knowledge set.