Bluemercury, a brand that describes itself as a luxury apothecary and spa chain, has made a name for itself by offering customers a personalized beauty shopping experience. Based in Georgetown, Washington, D.C., Bluemercury operates 61 stores around the U.S, with 12 more scheduled to open later this year. So what is the secret to Bluemercury’s success?

“We are really trying to deliver very high customer service,” says co-founder and CEO Marla Malcolm Beck. “If you look at the department stores and the way their cosmetics departments are structured, it is all brand by brand. And employees are paid by the brand. So if you go to the Clinique counter in Macy’s or Neiman Marcus, they are going to sell you Clinique products, period.” 

Many entrepreneurs hope to be the next Mark Zuckerberg. But even with an innovative idea, it’s difficult to launch a successful enterprise on your own. That’s where start-up incubators come in — these innovative programs offer would-be entrepreneurs expert advice, community support, and access to an influential network.

Some well-known start-up incubators are private, while others are sponsored by universities. About 32 percent of North American business incubators are run by academic institutions, according to the International Business Innovation Association.

Every day, I check my Instagram, Snapchat, and Twitter anywhere between five and ten times on my iPhone. I get on Facebook, Poshmark, Pinterest, and LinkedIn probably about once or twice a day. And to be honest, I don’t think I’m on social media that often. I am one out of 75 million millennials living in the U.S., and because most of us have similar social media habits, it’s crucial for businesses to get onto social media if they are going to reach us.

In this new blog series, we provide an inside look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market. Today, we’re interviewing MicroMarketMonitor, a publisher that provides in-depth insights into 5,000 granular markets. Learn more about them in the Q&A below.

Oprah Winfrey is shaking up the $65 billion U.S. weight loss market. Last week, she bought a 10 percent stake in Weight Watchers International and joined its board of directors. As a result, the diet company’s stock more than doubled in value.

Oprah’s endorsement comes at a critical juncture for the struggling company, which has experienced 10 straight quarters of declining sales. More and more consumers are turning to high-tech activity trackers and Smartphone apps to manage their diets, and some investors question whether Weight Watchers can remain relevant in an increasingly competitive environment.

Will Oprah’s endorsement help turn around the company’s flagging revenue, or do the problems at Weight Watchers extend too far? In this article, we turn to research firm Marketdata Enterprises for some possible answers.

The U.S. luxury market is the largest in the world. According to the Federal Reserve Bulletin, the total number of millionaire households in the U.S. is 11.53 million. Because affluent shoppers have the highest potential to spend, they are key players in the consumer economy. It’s no surprise that a variety of companies target affluent consumers — from credit card companies like MasterCard to luxury brands like Chanel.

I started my career as a management consultant at Bain & Company, followed by almost a decade in private equity. In both of those roles, acquiring the right market research was key to the due diligence process for developing any strategy or making any investment. I'm currently the Founder & President of Excelerate Global and the Chief Operating Officer of a high-growth business analytics software as a service (Saas) company, The Kini Group, which leverages market research in the start-up space to help prioritize growth paths, determine investment priorities, segment target markets, and develop business plans. Below, I share a checklist of best and worst practices to keep in mind when buying market research reports.

Every day on Profound.com, we add thousands of new reports, chapters, sections, and tables to keep the collection of industry analysis up to date. While this is a constant feed of valuable information, it is important to note that the power of Profound isn't just in its content collection. Profound is also powered by unique features that allow you to search for reports, view the table of contents, and look for keywords within the reports. These features make Profound the one-of-a-kind product that it is. Today, we have an exciting improvement to our search capability that we believe will make Profound the best business intelligence platform in the industry.

Chocolate candy is the most popular item given to trick-or-treaters. Last year, seasonal chocolate Halloween candy generated nearly $217 million in sales, up 12 percent from the previous year, according to consumer research firm Packaged Facts.

Chocolate candy sales have continued to rise, not just on Halloween, but throughout the entire year. In 2013, the U.S. market for chocolate candy was an estimated $21 billion, and it is expected to exceed $26 billion by 2018. A variety of factors are helping to drive sales of chocolate candy. Read on to learn more

Market research is a critical step not only for global corporations, but also for a variety of small businesses and start-ups. Although it may be tempting to rush into the product development phase as soon as possible, it's important to gather objective data and market analysis in order to build a viable business strategy.