I started my career as a management consultant at Bain & Company, followed by almost a decade in private equity. In both of those roles, acquiring the right market research was key to the due diligence process for developing any strategy or making any investment. I'm currently the Founder & President of Excelerate Global and the Chief Operating Officer of a high-growth business analytics software as a service (Saas) company, The Kini Group, which leverages market research in the start-up space to help prioritize growth paths, determine investment priorities, segment target markets, and develop business plans. Below, I share a checklist of best and worst practices to keep in mind when buying market research reports.
