In 2014, gymnasium and exercise equipment surpassed golf equipment as the largest sports equipment segment in the US, a position golf equipment had held since 2006. Since that time, many observers have declared the downfall of golf, citing falling participation levels and the millennial cohort’s apparent lack of interest for the game. In addition, the number of open golf courses in the US has taken a tumble in the past decade.

Market researchers are pros at distilling data into conclusions that hopefully better inform their clients’ business decisions. Yet rarely does the industry hold up the same mirror to itself and how its practices are meeting its own changing future.

A new “Market Research Squared” report — market research about market researchers — in a bellwether sector does just that. Its results suggest conventional wisdom about a key market research community — and perhaps, the entire profession — is either wrong, or changing.

Bearings are an essential part of our everyday lives, yet we only notice them when they fail. Then we become acutely aware of how maddening they can be.

Bearing failures can come out of nowhere and ruin your day. Replacing a wheel bearing in your car can keep you from getting to work and cost you a hefty repair fee. If a bearing breaks down in your computer’s hard drive, you may lose work files or treasured family photos and videos. 

Carbon fiber has been touted as the material of the future for decades. Reinforced plastics (called composites) with carbon fiber are several times stronger and several times lighter than steel or aluminum. The problem, of course, is that carbon fiber composites are also much more expensive — anywhere from $40 per pound to $500 per pound depending on the application. 

However, carbon fiber has recently scored its first major commercial success, in the aerospace market. Aircraft manufacturers such as Boeing and Airbus had been experimenting with carbon fiber composites for a number of years, but the material was never able to be used for large aircraft structures such as the wings or body. That all changed with the Boeing 787 Dreamliner, which uses carbon fiber composites for the main structure, accounting for about half of total weight of the plane.

For decades, the tastes and preferences of the largest generational cohort — the baby boomers — have been an important factor shaping key trends in the US small appliances market. This group, noted also for its affluence, is now joined by another even larger generational group: the millennials.

Smart appliances connect to smartphones and tablets to enable alerts and remote control. For example, if you’d like to start the dishwasher or adjust your thermostat while you are at work, smart appliances will give you that ability.

Smart appliances offer many potential benefits to consumers, but will they gain traction in the market? For up-to-date industry analysis, check out the blog post below.

Market research clients and suppliers have what seems to be a long-standing relationship where each wishes the other would just be nicer, faster, and more realistic. There often seems to be tension between the two sides when it comes to schedules, deliverables, decisions, and even resource capacity. This tension ends up manifesting itself in internal discussions on the client side, “I have no idea why it’s taking them so long to get me my data,” and on the supplier side, “They’re being so unrealistic with their schedule!”

A forecast from the National Oceanic and Atmospheric Administration predicting a near- or above-normal 2016 Atlantic hurricane season (after years of below-normal activity) throws the importance of impact-resistant windows and doors — sturdy-framed, multi-pane products designed to withstand violent winds and windborne debris — into sharp relief.   

In August, MarketResearch.com's publishing divisions appeared in top publications including The Wall Street Journal, The New York Times, CNBC, and a variety of trade journals.

We've included a selection of press highlights below. Read on to learn more about what topics are trending in the media — from ancient grains and frozen foods to home organization products and wine packaging. To access more information about a particular subject, click the link to the report page.

Over the past few decades, restaurant and retail chains have struggled to easily collect voice of the customer (VOC) data — starting way back with the paper comment cards that customers would fill out, to the automated phone surveys in which customers talk to a boring robot asking questions over a 10-minute stretch.