Disruption in Media and Entertainment

Jack W. Plunkett, CEO of Plunkett Research, Ltd, opens a recent video with the remark, “I can’t imagine any single sector that has been more disrupted or forced into more change than the media and entertainment industry over the past few decades.”

According to Mr. Plunkett, there’s more disruption to come. This vast, global industry will continue to evolve rapidly over the next decade as business models shift. Watch the video below and read this post to get valuable insights into this complex industry.

Topics: Consumer Electronics Media Industry Insights

MarketResearch.com in the News: April & May Highlights

MarketResearch.com's publishing divisions are frequently quoted in a broad range of trade journals and business publications. Packaged Facts was recently cited for a variety of trending topics including local foods, salty snacks, millennial menus, and pet product trends. Research from the Freedonia Group appeared in articles focusing on corrosion inhibitors, insulation, and corrugated boxes.

Check out the press highlights from April and May below. Links to the full reports are included so you can dive deeper into the subjects that interest you most.

Topics: Food & Beverage Pets Industry Insights Heavy Industry

4 Top Trends in the Luxury Market


Affluent consumers in the U.S. have played a critical role in the world of luxury brands. With 11.53 million millionaires in the U.S. in 2013, the American luxury market is considered the largest across the globe. But, while these consumers may appear affluent, they don’t always feel that way.

In the past few years, affluent consumers have shifted their spending habits to align with how they feel about their wealth, and not what the numbers show on their income statements. American’s new attitudes toward wealth and affluence have disrupted the traditional model for luxury marketing in the U.S.

Topics: Retail Demographics Marketing

The Dating Services Industry in 2016 and Beyond

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Industry Insights

Challenges Market Researchers Face Today

Corporations are hungry to know more and more about consumers, but gathering the right blend of data and analysis — in a time-efficient manner while also managing costs — is becoming ever more complex.

When asked to identify the biggest challenges in her day-to-day work, Tracy Paukstys, Senior Director of Client Development at Insights in Marketing, replied that “Clients are tasked with getting richer and more impactful consumer insights despite often more restrictive budgets and timing.” She noted that this “seems to be the norm more than the exception.”

Topics: Market Research Strategy Big Data

11 Top Social Science and Humanities Publishers

Social science and humanities (SSH) publishing encompasses a broad range of subject areas, from anthropology and religion to music and philosophy. Types of media include print and electronic books and journals, as well as online services and databases.

Topics: Education Media Simba Information

The Market for Aseptic Packaging

Have you heard of aseptic packaging? It’s a type of packaging where the contents and the container are commercially sterilized separately and are then combined in a sterile environment.

The $4.6 billion aseptic packaging market accounted for three percent of US packaging in 2015. In unit terms, demand is expected to expand 3.7 percent annually to 68.5 billion in 2020. Read on to learn more about this growing market.

Topics: Food & Beverage Manufacturing & Construction Pharmaceuticals The Freedonia Group

The New Face of Market Research: Human Analytics

Where would Wheaties be without Michael Jordan? Taco Bell without Gidget, the talking Chihuahua? Or even the “Can you hear me now?” guy from Verizon Wireless? These spokespeople are iconic. They have helped brands personify themselves, leaving lasting and memorable impressions on their target consumers. So, what do a sports legend, a Spanish speaking dog and a tech nerd with glasses have in common? Likeability.

Topics: Market Research Strategy Marketing

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Media Industry Insights

Market Research Budget 101: An Entrepreneur’s Guide

Once you have found that great idea for your business, it’s crucial to determine whether your product or service can meet the needs of your target customers and achieve sustained growth. Big brand companies have the resources to spend millions of dollars on research and development every year, but start-ups and small businesses have much tighter budgets.

Fortunately, with a strategic approach and the right tools and resources, you can obtain the market research you need to minimize risk and increase your chances of financial success. Follow these tips to make the most of your start-up research budget.

Topics: Market Research Strategy Profound How To's