Americans' longstanding love for cheese — and the wider availability of premium natural cheeses at lower price points — spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015.

Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago. Read our blog post and check out our infographic to learn about the U.S. cheese market.

Last Updated: May 15, 2017 According to Packaged Facts, the U.S. meal kit delivery services market will generate $1.5 billion in sales in 2016 and grow to a multi-billion dollar market over the next five years. With fresh food, little waste, and foolproof recipes and directions, easy meal kit delivery services offer time-saving, stress-free options that solve the problem of "what's for dinner" for today's busy consumers.

Given the growing popularity of subscription boxes, it’s no surprise that this niche market has many competitors. But what differentiates these subscription services from one another? Here’s a closer look at the top competitors in the market for meal delivery services.

Despite past failures and false starts, virtual reality is taking off. According to a report by Rider Research, virtual reality has become one of the hottest technology buzzwords for 2016. Consumer demand is rising fast as realistically priced virtual reality and augmented reality products hit the market.

But what exactly are augmented reality and virtual reality products? Who can use them? And which industries are going to most benefit from these new technologies? Read on to find out.

Affluent consumers in the U.S. have played a critical role in the world of luxury brands. With 11.53 million millionaires in the U.S. in 2013, the American luxury market is considered the largest across the globe. But, while these consumers may appear affluent, they don’t always feel that way.

In the past few years, affluent consumers have shifted their spending habits to align with how they feel about their wealth, and not what the numbers show on their income statements. American’s new attitudes toward wealth and affluence have disrupted the traditional model for luxury marketing in the U.S.

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

Once you have found that great idea for your business, it’s crucial to determine whether your product or service can meet the needs of your target customers and achieve sustained growth. Big brand companies have the resources to spend millions of dollars on research and development every year, but start-ups and small businesses have much tighter budgets.

Fortunately, with a strategic approach and the right tools and resources, you can obtain the market research you need to minimize risk and increase your chances of financial success. Follow these tips to make the most of your start-up research budget.

As an introduction into the spring season, April has been dubbed Lawn and Garden Month. With the weather warming up and trees starting to bloom, it’s the perfect time for consumers to get their yards ready for new landscaping, plants, and gardens.

Read our blog post and check out our infographic to learn about the market for lawn and garden equipment and supplies.

Can marketers persuade mainstream consumers to buy eco-friendly cleaning products? It's been a real challenge for mass brands like Clorox, Arm & Hammer, and Windex in recent years. After growing at a rapid pace through 2010, the market for green household cleaners and laundry products declined at a compound annual growth rate (CAGR) of 2 percent from 2010 to 2014. With insights from industry expert Packaged Facts and its new report Green Household Cleaning and Laundry Products in the U.S., 3rd Edition, we have identified three key factors that are contributing to the drop in sales.

When I started reading the Packaged Facts report Millennials as Pet Market Consumers, I laughed out loud because I truly am the poster child for Millennial pet owners. My "fur baby" Bruce is a little over one and a half, and I treat him like my real child. Bruce has a full wardrobe and is covered by pet insurance (which has paid for itself). He received a doggy cannoli on Valentine’s Day and has been given plenty of Christmas presents each year, and when I was doing my taxes last week, I thought to myself, why isn’t Bruce considered a dependent?

In the past several years, the foodie movement in the U.S. has grown tremendously. One of the biggest crazes restaurants and retailers have seen is the desire for new and exciting food products and experiences. But which top food trends are American consumers seeking in 2016?

With help from industry expert Packaged Facts, we have written a blog post focusing on four key food trends that are driving the industry this year. Read on to learn how these trends are shaping consumer preferences.