As an introduction into the spring season, April has been dubbed Lawn and Garden Month. With the weather warming up and trees starting to bloom, it’s the perfect time for consumers to get their yards ready for new landscaping, plants, and gardens.
Read our blog post and check out our infographic to learn about the market for lawn and garden equipment and supplies.
Influences on the Lawn and Garden Market
Two major factors influencing the lawn and garden market are home ownership and weather. Sales of lawn and garden supplies peaked during the housing boom in 2005, but have unfortunately been declining and fighting for growth since then. As fewer consumers own homes, there is a decreased need for lawn and garden equipment and supplies. Sales briefly rebounded in 2011 and 2012, but the future remains uncertain.
Equally important is the role weather plays in this market. Weather has hurt sales, primarily due to the drought that has affected much of the U.S. in the past few years. But, on the other hand, extreme weather such as the heavy snow in the winter of 2013-2014 and 2014-2015 drove sales of snow products and overall outdoor power equipment.
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According to a report by Packaged Facts, the lawn and garden equipment market reached $10.2 billion in 2014. The main categories that carried this sector were outdoor power equipment, tools and implements, and watering/spraying equipment. Outdoor power equipment accounted for 68 percent of the market. Sales of tools and implements were 16 percent of the total, and sales of watering and spraying equipment accounted for a little over 15 percent.
Lawn and Garden Supplies
In a separate report, Packaged Facts found that the lawn and garden supplies market had total retail sales of $5.7 billion in 2014. Growth media, consisting of spoils, soil amendments, and mulch, accounted for an estimated 35 percent of retail dollar sales for lawn and garden supplies in 2014. Sales of pesticides including weed killers, insect control products, and fungicides were 32 percent of the total. Fertilizers consisting of lawn and plant foods accounted for 24 percent of the total, and grass seed accounted for an estimated 9 percent of total sales.
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