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Market Research Budget 101: An Entrepreneur’s Guide

Posted by Caitlin Stewart

May 9, 2016 8:30:00 AM

Once you have found that great idea for your business, it’s crucial to determine whether your product or service can meet the needs of your target customers and achieve sustained growth. Big brand companies have the resources to spend millions of dollars on research and development every year, but start-ups and small businesses have much tighter budgets.

Fortunately, with a strategic approach and the right tools and resources, you can obtain the market research you need to minimize risk and increase your chances of financial success. Follow these tips to make the most of your start-up research budget.

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Topics: Market Research Strategy, Profound, How To's

7 Ways to Ensure Your Start-Up Is a Success

Posted by Sarah Schmidt

May 2, 2016 8:39:16 AM

Prior to launching in 2000, JetBlue identified a variety of unmet consumer needs. Its market analysis showed that airline passengers were willing to pass on hot meals and first-class cabins in favor of in-flight entertainment and upgraded leather seating.

JetBlue understood that its target customers were looking for more than cheap tickets — they also wanted a relaxing in-flight experience and a few unique amenities. With a mission to “bring humanity back to air travel,” JetBlue soon drew a loyal following of customers. Less than two years after it opened for business, JetBlue was one of the few U.S. airlines to make a profit during the steep drop in air travel following the September 11 attacks.

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Topics: Market Research Strategy, Profound, How To's

Product Abstracts Give Profound Users More Context

Posted by Meredith Cowie

Jan 7, 2016 9:31:56 AM

Profound is committed to delivering an exceptional user experience — one that is simple and intuitive — so that you can access the information you need instantly. From the moment you log on to our platform, we want you to feel confident that you have the all right tools to find what you are looking for quickly and easily.

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Topics: Profound

Publisher Spotlight: Q&A with the Freedonia Group

Posted by Sarah Schmidt

Dec 22, 2015 8:30:00 AM

In this series, we spotlight specific publishers on Profound and MarketResearch.com. Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses get the insights they need to achieve mission-critical objectives. Today, we’re interviewing the Freedonia Group, a leading international market research company that publishes more than 400 studies annually. Learn more about them in the post below.

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Topics: Materials & Chemicals, Profound, Market Research Provider, Heavy Industry, The Freedonia Group

The Kenan Institute at UNC Uses Profound to Aid Start-Ups

Posted by Sarah Schmidt

Dec 14, 2015 8:33:54 AM

The Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina supports entrepreneurial development and job creation in regions across the state. Through a grant from the U.S. Economic Development Administration, the Kenan Institute recently launched Technology Commercialization Carolina, a new initiative that promotes tech-based start-ups.

To drive business innovation and promote economic growth, the Kenan Institute provides research services to UNC faculty and a diverse client base across a wide array of industries. The Kenan Institute creates custom analytical reports for entrepreneurs who need current market data to develop business plans and secure funding. Although the Kenan Institute has access to a robust university library system, its staff needed a wider breadth of market research.

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Topics: Academic, Profound, Market Research Provider

Publisher Spotlight: Q&A with GlobalData

Posted by Sarah Schmidt

Dec 8, 2015 8:30:00 AM

In our publisher spotlight series, we are taking a closer look at specific publishers on Profound and MarketResearch.com. Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses achieve growth and overcome challenges. Today, we’re interviewing GlobalData, a top research firm that provides actionable insights into the energy and healthcare markets. Learn more about them in the post below.

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Topics: Profound, Market Research Provider

How to Use Market Research to Minimize Risk

Posted by Sarah Schmidt

Dec 7, 2015 8:40:00 AM

Managing business risks is a key priority for many companies large and small — especially during tumultuous economic times. One way to protect your business is to conduct ongoing market research. By using expert industry analysis, you can avoid costly mistakes, forecast potential market fluctuations, and create an environment for success.

Market research is also critical during “make or break” moments, such as a new product launch. With the right data on hand, you will be better equipped to evaluate risks and rewards and make decisions that will pay off over the long term.

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Topics: Market Research Strategy, Profound

The Importance of Competitive Intelligence

Posted by Sarah Schmidt

Nov 30, 2015 10:04:50 AM

Competitive intelligence sounds like a useful concept in theory, but should it be considered an ongoing business priority? We asked a variety of executives, entrepreneurs, and consultants to weigh in on this question. Here, we’ve gathered their insights in a series of quotes to highlight a range of unique perspectives. Read on to learn more about the value of tracking your competitors and keeping a close watch on emerging market trends.

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Topics: Market Research Strategy, Profound

Publisher Spotlight: Q&A with MarketsandMarkets

Posted by Sarah Schmidt

Nov 24, 2015 8:30:00 AM

In this series, we are taking a closer look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what kinds of problems they help clients solve. Today, we’re interviewing MarketsandMarkets, a market research company that produces 1,200 high-level, strategically analyzed studies each year. Learn more about them in the Q&A below.

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Topics: Profound, Market Research Provider

How MarketResearch.com Became an Industry Leader: Part II

Posted by Sarah Schmidt

Nov 18, 2015 8:41:22 AM

In yesterday’s post, we interviewed Founder and CEO Rob Granader to find out what distinguishes MarketResearch.com from other business intelligence providers. We delved into MarketResearch.com’s new business strategy and explored its unique mix of innovative market research solutions.

Today, we continue our discussion with Rob and highlight several other attributes that help shape MarketResearch.com’s company culture and the overall customer experience.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

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