--- title: MarketResearch.com Honored for Improving Its Search Capabilities on Profound description: MarketResearch.com won the 2023 Elastic Search Business Transformation Award for improving the relevance of search results on Profound with AI technology. image: https://blog.marketresearch.com/hubfs/Images/Events/Search_Market%20Research.jpg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # MarketResearch.com Honored for Improving Its Search Capabilities on Profound by [Sarah Schmidt](https://blog.marketresearch.com/author/sarah-schmidt), on March 29, 2024 ![2023 Elastic Excellence Search Awards Announcement for MarketResearch.com and Profound](https://blog.marketresearch.com/hs-fs/hubfs/Images/Events/Search_Market%20Research.jpg?width=350&height=183&name=Search_Market%20Research.jpg)We are thrilled to announce that MarketResearch.com was honored with the [Elastic 2023 Excellence Search Business Transformation Award](https://www.elastic.co/blog/elastic-excellence-awards-winners-2023), which was presented at the 2024 ElasticON event in New York on March 26, 2024. MarketResearch.com was given this award because of its[ innovative application of Elastic Search](https://www.elastic.co/customers/market-research) to improve the accuracy and relevance of search results on Profound, the world’s largest indexed database of syndicated market research. Profound uses **Elastic's search** powered AI model, [ELSER](https://www.elastic.co/search-labs/blog/may-2023-launch-sparse-encoder-ai-model), to help users pinpoint highly relevant information about markets, competitors, and trends quickly and efficiently. These new search capabilities will also serve as the basis for additional enterprise-wide generative AI innovations in the future. “Search matters to our customers,” explained Paul Goehrke, the Marketing Director of MarketResearch.com. “As a marketplace, Profound connects providers of information with those who seek it. Our success in serving clients hinges on our ability to matchmake, bringing relevant information to the forefront. And that’s precisely where Elastic’s search engine plays a crucial role. This new technology can help users navigate through huge mountains of information, surface the specific information they need, and answer their questions more easily." After receiving the award on behalf of MarketResearch.com, Goehrke spoke on a panel highlighting customer use cases from a variety of innovative companies including Consensus and C4ADS. ![2 Paul Goehrek Speaking at ElasticCon 2024](https://blog.marketresearch.com/hs-fs/hubfs/Images/Blog_Images/Blog_Sarah/2%20Paul%20Goehrek%20Speaking%20at%20ElasticCon%202024.jpg?width=4032&height=2268&name=2%20Paul%20Goehrek%20Speaking%20at%20ElasticCon%202024.jpg) He also met with our Elastic Partner Industrial Resolution, who helped implement the groundbreaking search technology in the Profound database, which contains millions of documents that can be hundreds of pages long. ![Elastic Partner Industrial Resolution with MarketResearch.com ElasticCon 2024](https://blog.marketresearch.com/hs-fs/hubfs/Images/Blog_Images/Blog_Sarah/Elastic%20Partner%20Industrial%20Resolution%20with%20MarketResearch.com%20ElasticCon%202024.jpg?width=4032&height=2268&name=Elastic%20Partner%20Industrial%20Resolution%20with%20MarketResearch.com%20ElasticCon%202024.jpg) "We're so thrilled to receive this prestigious award, which underscores our commitment to leveraging cutting-edge technology to deliver impactful market intelligence services to our clients," said Rob Granader, CEO and Founder of MarketResearch.com. "I'm so proud of our team. This award recognizes their hard work as well as the work of our Elastic Partner, Industrial Resolution, for their invaluable contribution, and support." ## Learn More About Profound As a trusted source for market intelligence, Profound has been used by the many of the world's largest banks and consulting firms for more than 20 years. Profound allows you to download data instantly from over 200 leading market research firms at a much lower cost than traditional syndicated market research reports.  If you are interested in exploring our award-winning market research platform, [schedule a demo today](https://content.marketresearch.com/meet-profound).  [![New call-to-action](https://no-cache.hubspot.com/cta/default/209482/3e159a86-1340-406f-b35e-1e0b08e958e5.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/3e159a86-1340-406f-b35e-1e0b08e958e5) Topics: [Profound](https://blog.marketresearch.com/topic/profound) [Market Research Provider](https://blog.marketresearch.com/topic/market-research-provider) - [Tweet](https://twitter.com/share) [![Will Self-Driving Vehicles Be a Reality by 2025? 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