Tech Start-Ups Challenging the Status Quo in Educational Publishing

The educational publishing industry traditionally has been dominated by the large textbook publishers and a few large instructional software providers. However, that has shifted. New technology companies are sprouting, changing and challenging traditional ways of providing education in schools and colleges. Investors are paying attention and pouring millions of dollars into ed tech startups in the hopes of a huge return.

Topics: Public Sector Education Simba Information

Projected 2015 Trends in the Education Industry

The K-12 and higher education publishing industry got its digital sea legs in motion in 2014, and that digital momentum is expected to continue to power growth in 2015. With the digital migration solidly under way, publishers are looking for continued growth in revenue from digital products and continued decline in the portion of their revenue generated by print. Simba Information projects the combined K-12 and higher education industry will reach $16.56 billion in 2015, up 4.7% from 2014.

Topics: Education Simba Information

How the K-12 Education Market is Changing

Schools have clearly changed in the last decade. Classrooms, the way students are learning and interacting, and learning devices are not what they used to be. With technology becoming a prominent force for our education systems, spending for education has increased. With the market size increasing 8% from the 2012-13 to 2013-14 school year to $20.9 million, many tax payers are wondering where funds are being directed.

Topics: Software & Enterprise Computing Education Simba Information

Why Academic Institutions Need Market Research

Market research serves as a helpful tool and an integral part of education in academic institutions. Whether at a large public university or a small private college, all institutions of higher education use research products in a variety of ways. To understand how your institution can best utilize market research, you should analyze who will require access and how they will be using market research, as well as consider the benefits of using a syndicated market research solution. In this blog post, we'll share some of our insights into the benefits and best uses of market research by colleges and universities.

Topics: Academic Education

The Advantages of MarketResearch.com's Profound Solution for Academic Institutions

Whether it's used by professors to educate the next generation of research, business and marketing professionals, or it's used to help offices of technology transfer and commercialization centers research and develop new products, academic institutions have a vital need for current and comprehensive market research. However, many traditional academic market research solutions do not offer the flexibility and diverse coverage necessary to accommodate the various needs of multiple departments within an institution. MarketResearch.com's Profound solution is now being offered to the academic community in order to provide the capabilities and content needed to maximize institutions' budgets while providing the high-quality content that academia requires.

Topics: Academic Profound Education

MarketResearch.com Academic Announces Addition of Barnes Reports

MarketResearch.com is excited to announce the addition of a new publisher, Barnes Reports, to our Academic platform. Over the years, Barnes Reports has earned a reputable name within the academic community, making them a valuable addition to our Academic content offering. Barnes Reports publishes cost-effective and timely studies on a variety of industries and consumer buying trends in both the United States and world markets, including the largest manufacturing, retail, wholesale and services industries.

Topics: Academic Education

Projected 2014 Trends in the Education Industry

Coming off a rebound year in 2013, particularly in the K-12 school market, educational publishers and providers of instructional materials are expected to see respectable growth throughout 2014 in the K-12 segment and more stability in the higher education segment with the total industry reaching $14.5 billion in 2014, up 9% from 2013. 

Topics: Market Research Strategy Education Knowledge Centers Simba Information

Baby Boomers Beware: Millennials Are Coming | MarketResearch.com

Take a look at how each group uses technology and it is evident that Baby Boomers and Millennials operate differently. From using iPads for notetaking during meetings rather than legal pads (Millennials), to preferring BlackBerry smartphones over iPhones (Boomers), it is clear that a generation gap exists. When you get into personal interactions....well.  I don't have enough fingers (or toes for that matter) to count how many times my parents have prefaced a personal anecdote with "Back in my day...."

Where the  workplace and consumer markets are concerned, generational translations define how we interact.  I've held numerous training workshops for my parents to show them how to competently operate their smartphones. Conversely, they taught me the intrinsic value of face-to-face communication over social communication via mobile apps.  For Millennials (those born in the period 1981-2000), this symbiosis is essential to the evolution of the global society and workforce.

Topics: Demographics Education

Is Marketing in the Education Industry Old School or New School?

If it seems that marketing in the education industry is a relatively new phenomenon, look closely at the wall of this 1910 restoration of Rosehill Schoolhouse at the Cherokee Strip Museum in Oklahoma. Along with the wood burning stove, well worn desks and dusty chalk boards you will notice a handful of advertisements for local businesses. Direct marketing solutions in schools have been around for at least the last century; it is an interesting exercise to see how some of the marketing efforts have changed.

Topics: Marketing Education