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Robert Kaminsky

Recent Posts

Internet Market Research: Using Paid vs. Free Information

Posted by Robert Kaminsky

Jan 11, 2017 8:45:00 AM

The internet remains a great source of free information for people to use on a daily basis. You can find the answers you need on a wide variety of topics, and you don’t even need to leave your desk or make a phone call to get it.

In the current environment where fake news sites are popping up all over, it is more important than ever to decide what business information you can reliably obtain from the web and what you are better off purchasing from a professional publisher of market research.

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Topics: Market Research Strategy, How To's

eSports Is a Booming Industry with Huge Growth Potential

Posted by Robert Kaminsky

Aug 22, 2016 8:39:49 AM

As the current craze over Pokemon Go demonstrates, the age of electronic gaming has more than arrived. What many don’t know, however, is that the age of eSports has dawned as well. If you are saying to yourself, “What the heck is eSports?” you are not alone, but that does not mean eSports is not big business.

eSports (a.k.a. electronic sports or professional gaming) is a growing market where athletes compete via computers rather than on a field or in a stadium. So instead of watching football, baseball, or basketball, fans of these sports are watching StarCraft II, League of Legends, and Dota2.

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Topics: Travel & Leisure, Industry Insights

CRISPR/Cas: A New Frontier in Genetic Manipulation

Posted by Robert Kaminsky

Jan 26, 2016 8:00:20 AM

Recently, there has been a lot of buzz around a “new” tool that scientists have found to perform genetic manipulation that is referred to as CRISPR/Cas. The ability to edit DNA has been available for quite some time, so what makes this method special? The answer lies in what it is and how well it works.

What Is CRISPR?

CRISPR is an acronym that stands for “clustered regularly interspaced short palindromic repeats.” It is not actually a technology; it is a natural DNA sequence found in bacteria. So why do we care about bacterial DNA? What scientists have discovered is that there is a part of the bacterial DNA where DNA sequences would show up over and over and, in between those duplicate sequences, there were more unique sequences that matched the viruses that the bacteria had run into in the past. The bacteria use those unique sequences to identify the viruses that are a threat so they can defend themselves much like an immune system.

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Topics: Biotechnology, Industry Insights

Central Libraries – The Core of Integrated Research Solutions

Posted by Robert Kaminsky

Jul 7, 2015 9:00:00 AM

Over the last several years, it is hard to miss the overall trend in the information management industry away from centralized library services. The concept is that, while these services are helpful, they are more of a convenience than a necessity since there are many information management software solutions on the market. From my experience, it is important to evaluate this decision very carefully as removing the central library can create more problems and cost inefficiencies than it saves.

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Topics: Market Research Subscription, Market Research Provider

How Independent Consultants Can Improve Their Business

Posted by Robert Kaminsky

Jun 15, 2015 9:00:00 AM

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

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Topics: Market Research Strategy, Profound, How To's

How Much Is Enough? A Basic Guide to Market Research Section Purchasing

Posted by Robert Kaminsky

May 25, 2015 9:00:00 AM

The ability to purchase individual sections of syndicated market research reports on our Profound solution is a powerful tool for getting the exact information you need from a report. Because you can section many of the reports all the way down to the chart and table level, it is important to consider exactly what answers you are trying to get before making your purchases. Below is a general set of recommendations for choosing how much of a report you should be purchasing based on your information need and industry experience.

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Topics: Market Research Strategy, Profound

5 Ways Your MarketResearch.com Account Manager Can Support Your Central Library

Posted by Robert Kaminsky

May 21, 2015 9:00:00 AM

For many organizations, central libraries are instrumental in maintaining control of the acquisition and dissemination of information. These libraries are usually staffed by one or more experts in library management who are savvy searchers and experienced purchasers.
 
So, you may wonder what it is that an account manager can do to support a central library. Below are five ways that an account manager can help.
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Topics: Market Research Strategy, Market Research Provider

4 Situations When Syndicated Reports May Not Exist for a Market

Posted by Robert Kaminsky

Nov 13, 2014 9:00:00 AM

As a professional in the market research and competitive intelligence industry, there have been many occasions where I would go looking for information requested by a client only to find that it is just not there. In most cases, the request is simply too specific for syndicated research to handle, but sometimes it's more surprising than that. Sometimes, whole industries are not well represented and that can be more puzzling. So, here is a brief list of common reasons you just can’t find syndicated reports about what you are looking for.


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Topics: Market Research Strategy, Custom Market Research

Types of Market Research Reports: Cost & Content Expectations

Posted by Robert Kaminsky

Oct 1, 2014 9:00:00 AM

They say that you can't judge a book by its cover. Likewise, you can’t always judge what sort of content you are going to get out of a market research report just based on pricing or size. However, there are some general guidelines that you can follow that will give you a good idea of what you can typically expect from a report listed on the website. Here are a few general categorizations of reports, what you can expect to get from them, and why you would typically use them. Please note that all prices are estimates of single user license costs.

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Topics: Market Research Strategy

Market Research Licenses: How They Really Work

Posted by Robert Kaminsky

Apr 16, 2014 9:00:00 AM

In the world of market research, one of the biggest areas of confusion revolves around licensing.  When I buy a report, who can use it and how can it be used?  This is made even more difficult because the terms one publisher uses can be different from another.  In 2013, we published a blog post to help companies of various sizes and with various budgets determine which license was right for them. Because licensing remains such a complex concept to many purchasers and end users, here is a more in-depth guide to help you understand the complicated maze of market research licensing.

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Topics: Market Research Strategy

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