In the world of market research, one of the biggest areas of confusion revolves around licensing. When I buy a report, who can use it and how can it be used? This is made even more difficult because the terms one publisher uses can be different from another. In 2013, we published a blog post to help companies of various sizes and with various budgets determine which license was right for them. Because licensing remains such a complex concept to many purchasers and end users, here is a more in-depth guide to help you understand the complicated maze of market research licensing.