In the world of market research, one of the biggest areas of confusion revolves around licensing.  When I buy a report, who can use it and how can it be used?  This is made even more difficult because the terms one publisher uses can be different from another.  In 2013, we published a blog post to help companies of various sizes and with various budgets determine which license was right for them. Because licensing remains such a complex concept to many purchasers and end users, here is a more in-depth guide to help you understand the complicated maze of market research licensing.

We hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the MarketResearch.com research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.