A SWOT analysis provides a straightforward analytical framework that allows you to evaluate a business from all angles. A SWOT report looks at a company’s internal strengths and weaknesses as well as external opportunities and threats.
A company’s strengths and weaknesses could relate to its cash flow, location, trademarks, company culture, or distribution networks. Its opportunities and threats could involve factors such as market trends, technological changes, regulations, or demographics. By assessing these areas, you can find out where a company might have a competitive edge and where it needs to improve.