--- title: "AI-Powered Search: The Next Big Step in Profound’s Evolution" description: At Profound, we've harnessed the transformative power of cutting-edge AI-driven technology to make search smarter and more efficient for users. image: https://blog.marketresearch.com/hubfs/Images/Blog_Images/profound-AI_blog.png --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # AI-Powered Search: The Next Big Step in Profound’s Evolution by [Paul Goehrke](https://blog.marketresearch.com/author/paul-goehrke), on November 30, 2023 ![RGB_Profound_Color_Large](https://blog.marketresearch.com/hs-fs/hubfs/Logos/Logos/RGB_Profound_Color_Large.png?width=300&height=128&name=RGB_Profound_Color_Large.png)When it comes to information retrieval, traditional keyword search has been troubled by two fundamental “translation” problems that have proven challenging to fully address: - First, users must translate their complex market research questions into a handful of keywords. - Second, the search engine must translate these keywords into meaningful matches against the vast sea of indexed content. In both cases, these tasks attempt to find content with the proper, most relevant context to answer the user’s original question: the user by choosing keywords that they believe reflect how others talk about a subject, and the search engine by employing strategies such as stemming and synonym expansion. But while users can be trained to do better keyword selection, and search engines have become better at intuiting context from keywords and connecting that context to relevant content, both still miss the mark more often than we would prefer. It’s a problem that has often felt as though it would never be solved. Until now. ## The Power of AI to Revolutionize Search on Profound At Profound, we've harnessed the [transformative power of cutting-edge AI-driven technology](https://www.freedoniagroup.com/press-releases/marketresearch.com%E2%80%99s-profound-service-launches-ai-powered-search), seamlessly blending it with traditional keyword search, to craft a holistic answer to the "translation" problems that have plagued some users. This innovative hybrid approach retains the precision of matching against exact words, while also addressing the limitations of traditional keyword search. Users can now simply type in their market research question in its natural form. No more guesswork, no more struggling to find the elusive combination of keywords. The search engine now operates on a deeper level, grasping the nuances and context of your inquiry to provide you with highly pertinent results. With this powerful AI search, you can be confident that you will find the best content to answer your query.   ## Our Unwavering Commitment to You At Profound, we are dedicated to providing the most advanced search technology to help you find the right information to achieve your goals. We believe that your success is our success, and we strive to deliver the best possible search experience to meet your needs. Whether you’re looking for market research reports, industry insights, or competitive intelligence, our state-of-the-art semantic search technology can help you find the most relevant information quickly and efficiently. (No translation necessary!) If you’re interested in learning more about our new Profound search, we invite you to check out our video. Alternatively, you can click here to [schedule a 1:1 Profound demo](https://www.profound.com/Start/Sign-Up.aspx) and take the first step towards unlocking the full potential of your market research. --- ## About Profound With over 1 million reports across 700 industry segments from more than 200 hundred leading market research providers, [Profound](https://www.profound.com/Home.aspx?ReturnUrl=%2f) is one of the largest and most authoritative market intelligence services available. Profound allows you to purchase only the information you need—down to the section, chapter, table, or chart—so you can access high-quality data at a much lower cost. 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