In the B2B world, market share is pursued and defended constantly. On a customer-by-customer basis, companies constantly exploit opportunities to take share from competitors and develop strategies to prevent losing share. Sustainable growth is dependent on developing solid strategies in both of these areas. So how do you begin to understand all of the market dynamics associated with developing a comprehensive strategy designed to protect and grow market share?

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

Start-up businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

Marketing is an ideal career choice for someone who wants to work in an industry that keeps up to speed with the very latest technological innovations, makes use of good people and communication skills and is creative. As Career FAQS points out, it’s also needed in virtually every organisation so there is the chance to get good jobs in a host of different business and locations.

Market research is critical to the overall success of any organization. The trick is in finding a way to acquire the amount and depth of research your business needs in the most cost-effective manner. There are a number of ways to purchase market research, so, in order to increase ROI, organizations must determine which type of research solution best fits the frequency of their research requirements.

Working in market research, I often hear people say "what exactly is market research," or "I don't need it." But, what many people don't realize is you certainly need market research even if you don't realize it, and especially if you want to secure funding from investors.

If you've ever watched an episode of ABC's hit show "Shark Tank," you've seen numerous hopeful entrepreneurs walk into the tank and deliver their pitch. Then, the questioning begins: What are your sales? Who is your competition? What will you use the money for? How can you scale your business? How & where will your product be distributed? Who is your target market and what are their spending habits?

A quick downfall for many companies is competition. Even if your company or brand is offering an amazing product, if the competition does it better, than your product might die out. Knowing who your competitors are and understanding how you compare to them in the consumer's eye is a crucial part in creating a great marketing campaign.

In my other post, "LinkedIn Profile Tips for Market Researchers," I outlined how to best utilize LinkedIn as a Market Researcher and provided tips to strengthen your profile. In this post I’m going to take it a step further and outline ways to effectively network on LinkedIn as a professional within the market research industry.

The World Wide Web is an enormous place, and it can be a bit challenging to figure out how to fit in and where. I’m sure it comes as no surprise that finding a place to fit in on social media can be very beneficial. An incredible 92% of marketers indicated in a 2014 survey that social media is important for their business. LinkedIn can play an integral role in the market research world, and you may be wondering how. So, here’s my outline on how to use LinkedIn for networking.

According to Bloomberg, about 80% of entrepreneurs' business ventures fail within the first 18 months. Whether or not these entrepreneurs work to turn things around, I’m not sure. But, what I do know is that once a business begins the downward spiral, there are ways that you can direct your business back to the right track, one of which, and potentially the most crucial, is market research.