How Market Research Can Help You Go from Start-Up to Enterprise

Take your start-up to the next businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

To take your start-up to the next level, you have to know your market. You need to be able to determine how your business fits in and how customers are going to react to what you have to offer. Here is a list of different ways you can use market research to help develop your start-up and improve your business to potentially move from the bottom to the top.

Learn from others

One of the fastest ways to know if your business is making the right moves is to check on what your competition has done in the past. It’s pretty easy to gain access to companies' SWOT analysis or even past failures to better understand how they made it to where they are today.

Most market research reports will provide an inside look into industry leaders and company profiles. You can use this information to determine market size, strength of the competition, and even market performance to figure out how your start-up will fit into the mix.

Build for your ideal customer

When looking to expand, you can’t just hope that everyone, everywhere is going to want to buy your product. You need to be realistic and determine what your ideal customer might be. The best way to do this is to research your target market, and then use your marketing resources to develop a business model that targets your ideal customer.

Keep in mind what your customer’s biggest problems, concerns, and objectives are and how your product can solve their issues. Being able to fully understand your target market and customers will allow you to serve your market more effectively and, in turn, be more successful.  

Market your business

Nothing will lead to failure faster than no one knowing about your company. Once you have figured out your mission statement, your product line, and the overall ins and outs of your business, let everyone know! Use your knowledge about your target audience to figure out the best way to reach them.

Also, make sure you have designated a budget and team specifically for marketing. Whether you are using traditional direct selling or putting your logo on all social media outlets, you need a clear message to let the world know what you have to offer and why consumers should give you their business.

Remember SEO

Now days, it’s important to spend some time working on search engine optimization. With the continued adjustments on Google, you want to make sure your website can reach the top rankings on Internet searches. For start-ups, if you don’t know about SEO, then you need to figure it out. You want your business to be associated with keywords to get traction to your website.

There are ways to research what your competition is doing to get their names on the top. Spend time researching how to get your name on the first page of Google. You want to ensure that when potential customers are looking for what you are offering, your name is what they see.

Continue to evolve if necessary

Even once success comes, your business needs to continue to work to improve and strive to be better. Some of the best known start-ups have constantly worked to evolve to what their market needs and are open to the idea of change. Make sure that your passions are working and that you aren’t throwing your resources away.

The best way to ensure that you are headed in the right direction is simply continue to conduct research. Know your market, competition, customers, and every aspect of your business. Being able to tell when you need to alter your business model is a sign of a successful business.

For many start-ups market research can be difficult to conduct because of the costs  involved.’s Profound solution is the perfect marketing tool for small businesses to gain the knowledge they need to develop their company into a global organization. Profound offers users access to thousands of market research reports with the ability to purchase only the tables, charts, and even sections of reports you need.

To learn more about how Profound can help you gain the information you need to take your start-up to an enterprise, try out a free trial.

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