Experiential Learning Exposes Students to Market Research

“Experiential education is all the rage,” observes Steven Mintz, executive director of the Institute for Transformational Learning, in a recent article for Inside Higher Ed. From internships to study abroad programs to service-learning projects, universities are offering a wide variety of hands-on learning opportunities for students.

The experiential education trend is partly driven by demand from employers. According to the Association of American Colleges and Universities, 79 percent of employers would like colleges to place more emphasis on internships and field experiences in order to help teach students critical thinking skills. Currently, more than half of all college seniors have engaged in experiential learning activities such as a practicum or internship.

Topics: Academic Education

Experiential Learning: A Thing of the Future

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

Topics: Academic Education

Scholarly & Professional E-Books Outgrow More Fashionable Trade Cousins

Mention the market for e-books and most folks flash to a vision of fashion-forward urbanites wielding the latest reading device or tablet while sipping a latte in the park.

Newspapers, magazines and bloggers love to discuss consumer e-books—it’s sexier, more connected to leisure, art, culture and how people read these days—but it is not the heart and soul of the e-book market.

Topics: Public Sector Education Media Simba Information

Tech Start-Ups Challenging the Status Quo in Educational Publishing

The educational publishing industry traditionally has been dominated by the large textbook publishers and a few large instructional software providers. However, that has shifted. New technology companies are sprouting, changing and challenging traditional ways of providing education in schools and colleges. Investors are paying attention and pouring millions of dollars into ed tech startups in the hopes of a huge return.

Topics: Public Sector Education Simba Information

Projected 2015 Trends in the Education Industry

The K-12 and higher education publishing industry got its digital sea legs in motion in 2014, and that digital momentum is expected to continue to power growth in 2015. With the digital migration solidly under way, publishers are looking for continued growth in revenue from digital products and continued decline in the portion of their revenue generated by print. Simba Information projects the combined K-12 and higher education industry will reach $16.56 billion in 2015, up 4.7% from 2014.

Topics: Education

How the K-12 Education Market is Changing

Schools have clearly changed in the last decade. Classrooms, the way students are learning and interacting, and learning devices are not what they used to be. With technology becoming a prominent force for our education systems, spending for education has increased. With the market size increasing 8% from the 2012-13 to 2013-14 school year to $20.9 million, many tax payers are wondering where funds are being directed.

Topics: Software & Enterprise Computing Education

Why Academic Institutions Need Market Research

Market research serves as a helpful tool and an integral part of education in academic institutions. Whether at a large public university or a small private college, all institutions of higher education use research products in a variety of ways. To understand how your institution can best utilize market research, you should analyze who will require access and how they will be using market research, as well as consider the benefits of using a syndicated market research solution. In this blog post, we'll share some of our insights into the benefits and best uses of market research by colleges and universities.

Topics: Academic Education

The Advantages of MarketResearch.com's Profound Solution for Academic Institutions

Whether it's used by professors to educate the next generation of research, business and marketing professionals, or it's used to help offices of technology transfer and commercialization centers research and develop new products, academic institutions have a vital need for current and comprehensive market research. However, many traditional academic market research solutions do not offer the flexibility and diverse coverage necessary to accommodate the various needs of multiple departments within an institution. MarketResearch.com's Profound solution is now being offered to the academic community in order to provide the capabilities and content needed to maximize institutions' budgets while providing the high-quality content that academia requires.

Topics: Academic Profound Education

MarketResearch.com Academic Announces Addition of Barnes Reports

MarketResearch.com is excited to announce the addition of a new publisher, Barnes Reports, to our Academic platform. Over the years, Barnes Reports has earned a reputable name within the academic community, making them a valuable addition to our Academic content offering. Barnes Reports publishes cost-effective and timely studies on a variety of industries and consumer buying trends in both the United States and world markets, including the largest manufacturing, retail, wholesale and services industries.

Topics: Academic Education

Projected 2014 Trends in the Education Industry

Coming off a rebound year in 2013, particularly in the K-12 school market, educational publishers and providers of instructional materials are expected to see respectable growth throughout 2014 in the K-12 segment and more stability in the higher education segment with the total industry reaching $14.5 billion in 2014, up 9% from 2013. 

Topics: Market Research Strategy Education Knowledge Centers