American Heart Month: Key Facts and Statistics

February is American Heart Month, a time dedicated to spreading awareness of cardiovascular disease, also known as heart disease. Cardiovascular disease (CVD) includes heart attack, arrhythmia, heart valve problems, and the after effects of stroke. CVD is the leading cause of death in the world and in the U.S.

Read on to learn key facts about heart disease and what these statistics could mean for the healthcare industry.

Topics: Healthcare Medical Devices

How Pet Retailers Engage Online Consumers

As Americans spend more time on digital devices, pet retailers are finding new, inventive ways to engage consumers online. According to a recent report by research firm Packaged Facts, one of the best storytelling methods available is online videos.

“There’s nothing like being able to show a pet interact with a product,” writes George Puro, the report’s author. “Online videos allow marketers to pull at the heartstrings of pet owners, whether it’s through humor or through a heartwarming tale.”

Take Purina’s “Dear Kitten” video series as a prime example. Created in partnership with BuzzFeed, the original video has now surpassed 25 million views. It has since been developed into a franchise with multiple episodes across different platforms.

Topics: Pets Industry Insights

Career Advice for Market Research Analysts

If you are currently working as a market research analyst or aspire to be one someday, there’s good news. According to the Bureau of Labor Statistics, the job outlook for market research analysts is expected to grow 19 percent over the next 10 years, which is much faster than the average for all occupations.

Topics: Market Research Strategy How To's

5 Recent White Papers That Are Available for Download

MarketResearch.com is proud to be the leading provider of business intelligence, offering users access to information about hundreds of industries worldwide. In addition to market reports, MarketResearch.com offers a variety of free downloadable white papers, eBooks, and slideshares that provide insights into current industry trends.

Businesses face new opportunities and challenges as different trends emerge. Decision makers need to be aware of how all these developments will affect their organization and be flexible enough to alter their strategy to meet evolving technological standards and consumer preferences.

Our white papers and eBooks explain important new trends to help you stay ahead of the competition. Below is a list of five of our latest white papers and eBooks.

Topics: Market Research Strategy Industry Insights

The Business Intelligence and Analytics Software Market

What is the fastest-growing market in the IT industry? According to MarketsandMarkets, it’s business intelligence and analytics software. The global business intelligence and analytics software market is expected to increase from $17.90 billion in 2014 to $26.78 billion in 2019, with a compound annual growth rate (CAGR) of 8.4 percent.

Given today’s competitive business environment, many companies are looking for ways to optimize their operations and improve tactical and strategic decision-making. Business intelligence and analytics software can help a variety of employees — including executives, financial analysts, marketing managers, security personnel, and others — monitor and visualize real-time data across an organization. These BI software tools include dashboards, visual analytics, and reporting capabilities that help business professionals make sense of data and identify new opportunities to improve ROI.

Topics: Software & Enterprise Computing Industry Insights

Differentiation: Creating a Unique Business Position

Differentiation is providing superior value to customers at a profitable price. If we look at the fundamental equation of business (Figure 1), differentiation may be thought of as increasing value through some combination of more or better benefits or a reduced price. Benefits include product and service performance, but also include availability, image, relationship, and many other performance attributes. Price includes the price charged for the product and service, but also includes terms, total cost in use, paperwork required to complete and track the exchange, and other attributes. Any decrease in price attributes or increase in benefits will increase value.

Topics: Market Research Strategy Custom Market Research

5 Top Trends in the Furniture Industry

During the economic recession, the furniture retail industry was negatively impacted as consumers cut back on non-essential spending, but now there is an uptick in demand. In fact, the U.S. furniture industry has outpaced the U.S. economy in recent years. While the housing market improves and discretionary spending increases, we will see this growth continue. By 2019, the global market for furniture and floor coverings is forecast to reach $695 billion.

Several key industry trends have emerged, as new innovation and shifting consumer preferences influence the demand for furniture. Read on to learn more about the top trends that are shaping the furniture industry.

Topics: House & Home Industry Insights

CRISPR/Cas: A New Frontier in Genetic Manipulation

Recently, there has been a lot of buzz around a “new” tool that scientists have found to perform genetic manipulation that is referred to as CRISPR/Cas. The ability to edit DNA has been available for quite some time, so what makes this method special? The answer lies in what it is and how well it works.

What Is CRISPR?

CRISPR is an acronym that stands for “clustered regularly interspaced short palindromic repeats.” It is not actually a technology; it is a natural DNA sequence found in bacteria. So why do we care about bacterial DNA? What scientists have discovered is that there is a part of the bacterial DNA where DNA sequences would show up over and over and, in between those duplicate sequences, there were more unique sequences that matched the viruses that the bacteria had run into in the past. The bacteria use those unique sequences to identify the viruses that are a threat so they can defend themselves much like an immune system.

Topics: Biotechnology Industry Insights

8 Edtech Startups to Watch

New education technology companies have entered the market and are attracting millions of dollars in funding from venture capitalists. In different ways, these companies are working to provide innovative solutions to on-going problems in education.

To learn more, check out the eight education tech companies listed below. The startups highlighted in this article are less than seven years old and have all been profiled in the Ed Tech Startup Dashboard Q3 2015 by Simba Information, a leading provider of market research and analysis.

Topics: Education Industry Insights Simba Information

Market Research Publisher Spotlight: Barnes Reports

MarketResearch.com partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, MarketResearch.com is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

Topics: Market Research Provider