Prior to launching in 2000, JetBlue identified a variety of unmet consumer needs. Its market analysis showed that airline passengers were willing to pass on hot meals and first-class cabins in favor of in-flight entertainment and upgraded leather seating.

JetBlue understood that its target customers were looking for more than cheap tickets — they also wanted a relaxing in-flight experience and a few unique amenities. With a mission to “bring humanity back to air travel,” JetBlue soon drew a loyal following of customers. Less than two years after it opened for business, JetBlue was one of the few U.S. airlines to make a profit during the steep drop in air travel following the September 11 attacks.

New and emerging technologies have the potential to disrupt and transform a variety of important industries. Mind Commerce, a trusted source for research and strategic analysis, has written a series of articles highlighting new, influential trends in digital technologies and telecommunications. Here, we’ve compiled eight Mind Commerce posts that received the most page views. Click to the posts that interest you to gain valuable new insights from an experienced market research firm.

As a leading provider of market research reports, MarketResearch.com is regularly cited in the media. Our four publishing divisions — including Packaged Facts, the Freedonia Group, Kalorama Information, and Simba Information — are frequently quoted in a wide variety of trade journals and business publications as well.

Here are some press highlights from March and early April, with short excerpts to reference the fact or quote included in each article.

It's a fascinating time to be working in the field of market research, and there is always something new to learn. Each week, we’ve shared practical tips on the MarketResearch.com blog to help you navigate the market research process from start to finish.

We’ve taken a look back at the past year and rounded up the most popular posts on market research strategy that were published in 2015. Read on for a variety of insights and ideas.

As patients take a more proactive role in their own health care, direct-to-consumer (DTC) laboratory testing is becoming increasingly popular. DTC genetic tests allow consumers to access information about their genetics without necessarily involving healthcare professionals in the process. 

A number of established and emerging companies are competing in this growing market. Kalorama Information, a healthcare market research firm, recently profiled a variety of prominent market participants in its report The Market for Direct-to-Consumer Genetic Testing and Routine Laboratory Testing. This blog post highlights 9 of these companies that are among the leaders in the industry.

In our last blog post, we interviewed David Featherstone, M.S., Ph.D., professor of biological sciences at the University of Illinois at Chicago, to hear his perspective on the value of market research in a university setting. According to Dr. Featherstone, market research reports are a useful tool that can help demonstrate the practical applications of scientific knowledge.

When students learn how scientific research is being used in different industries, Dr. Featherstone said, they can start to think outside the box when it comes to future career opportunities. They’ll also be more empowered to pursue lifelong learning opportunities and be cognizant of the resources that real-world professionals use every day.

According to The New York Times, 65 percent of today's grade-school students may end up working in jobs that have not been invented yet. Preparing students to succeed in a rapidly shifting economy is an ongoing challenge for many educators.

David Featherstone, M.S., Ph.D., professor of biological sciences at the University of Illinois at Chicago, believes that market research reports are an important tool to help expose undergraduate students to innovative, tech-based career opportunities.

“Most of my students are pre-health," explained Dr. Featherstone. "They are planning to become doctors, dentists or pharmacists. I wanted to make sure my students are aware of less traditional job opportunities that they might not know about.”

We asked a wide variety of market research professionals, executives, and consultants to explain how technology is changing market research. As you may suspect, we encountered conflicting points of view on this topic. While most responded positively, using words like “exciting,” “faster,” “cheaper,” and “easier” to describe the effects of technology on market research, a few others fell on the opposite side of the spectrum, citing reliability and quality concerns.

For a range of diverse viewpoints, read through the 23 different quotes from leading industry commentators below, and be sure to share your own thoughts in the comments section at the end.

The long-term care market in the United States reached $305 billion last year, according to a new report by Kalorama Information, a healthcare market research firm own by MarketResearch.com. Long-term care encompasses a continuum of services including home care, assisted living, hospice, and skilled nursing care. It is estimated that two out of five Americans will need long-term care at some point in their lives. The vast majority of people using long-term care services are senior citizens.

In the next four years, the global market for mobile education is expected to grow at a compound annual growth rate of 21 percent, according to a report by TechNavio – Infiniti Research. With rising adoption of tablets and mobile devices, education tools are becoming increasingly digitized. A variety of new education apps have the potential to improve learning outcomes and help educators engage their classroom more effectively, but the market is already highly competitive. Large companies like Adobe and Blackboard dominate the industry, and high upfront costs often present a barrier to entry for new players.

Even so, a variety of new companies have appeared on the scene in the last several years — with a mission to revolutionize the way students learn, apply to college, and take classes. To find out about a range of new educational apps and online platforms, check out this post.