The combination of Social, Mobile, Analytics and Cloud in one integrated stack is called SMAC Stack. It enables each function to help the other to maximize their impact which creates an organization-wide synergic impact. This convergence is one of the most impactful trends for both consumer and enterprise realization within digital media, communications, applications, content, and commerce. Instead of implementing solutions separately, SMAC encourages an organization to build and deploy integrated solutions wherein social/mobile adds connectedness and cloud/analytics makes the organization more agile and responsive.