Relying on Experts Is Vital in the Era of Big Data

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

Topics: Market Research Strategy Market Research Provider Big Data

Top 21 Blog Posts by The Freedonia Group in 2016

Since joining MarketResearch.com, Freedonia’s analysts have produced a huge number of blog posts to give readers an inside look at the latest market research. The Freedonia Group’s large crew of in-house analysts write about 120 Industry Studies and 600 Freedonia Focus Reports per year.

The blogs not only give us a chance to show our creative side, but also share some interesting tidbits we learned while writing our studies and reports. Read on for a list of the most-viewed blog posts by our analysts in 2016.

Topics: Market Research Strategy Industry Insights The Freedonia Group

Internet Market Research: Using Paid vs. Free Information

The internet remains a great source of free information for people to use on a daily basis. You can find the answers you need on a wide variety of topics, and you don’t even need to leave your desk or make a phone call to get it.

In the current environment where fake news sites are popping up all over, it is more important than ever to decide what business information you can reliably obtain from the web and what you are better off purchasing from a professional publisher of market research.

Topics: Market Research Strategy How To's

Predicted Market Research Trends for 2017

What market research trends should you expect to see in 2017? This blog post shares different perspectives from a wide variety of market research professionals, suppliers, and executives in the field.

Check out the quotes below to find out more about what the future may hold for market researchers and the industry as a whole.

Topics: Market Research Strategy

Social Media as a Research Methodology

In today’s world, there is a lot of hype surrounding social media — unsurprisingly, considering the medium itself created the very concept of going viral.

According to the Gartner hype curve for new technologies, a period of hype and inflated expectations is followed by the “trough of disillusionment” during which we become more critical of a new concept or technology we’ve bought into and believed in its inherent value. Questions ensue.

Topics: Market Research Strategy Social Media

4 Essential Attributes of Successful Researchers

What core skills should researchers build in order to excel? How can researchers stay relevant and impactful long into the future, as technologies continue to evolve?

A variety of thought leaders in the marketing and research sectors shed light on these questions in the new report Towards an Insights Driven Organisation from the MRS Delphi Group.  

According to the report, a passion for the customer and rigorous objectivity are just baseline skill sets. Researchers of the future must also develop the following attributes and abilities.

Topics: Market Research Strategy How To's

Q&A with MarketResearch.com Founder and CEO Rob Granader

The market research landscape is evolving. Customer needs are changing. As a company, we are constantly working to anticipate these shifts and deliver the right mix of platforms and services to our global customer base.

MarketResearch.com’s leadership team recently wrapped up its annual strategy meeting. Department heads from content, operations, marketing, and sales gathered from across the U.S. and Great Britain to identify key issues affecting our customers. We caught up with CEO and Founder Rob Granader to hear his thoughts on current trends and developments and where the market research industry is headed.

Topics: Market Research Strategy Market Research Provider

Measuring Emotions in Market Research: Are We Focused on the Right Things?

Facial and body language analysis are hot right now. Major companies are offering software that can record and analyze emotional expressions. And they can do it real time. Market researchers now have an incredible amount of data at their fingertips about how people react to stimuli such as advertisements and product ideas.

Many providers of these services are suggesting that emotional expressions and other body language are giving the real picture of what people are actually feeling and that we can uncover more insights when we delve into this reality. But is that true? Are we actually just adding a lot more data to analyze, or are we truly finding something new and different in our research? Using current theories and research on emotions from the field of psychology can help us to make sense of all this information.

Topics: Market Research Strategy

An Inside Look into the World of Corporate Researchers

What are the key challenges and opportunities for market researchers today? Quirk’s Corporate Researcher Report 2016 offers a wealth of data and analysis on this topic. Based on an online work-life survey conducted in June 2016, this independent study focuses on client-side marketing research and insights professionals. 

The report tackles a variety of important issues including budgets, outsourcing, pain points, effectiveness of new methods, and more. Read on for a quick synopsis of several key findings.

Topics: Market Research Strategy

3 New Reports That Address Challenges Marketers Face Today

Marketing effectively in a digital world requires innovative solutions and approaches. Today’s marketing professionals grapple with a wide variety of unique challenges, such as:

  • Achieving scale in content marketing
  • Capturing the interest of image-conscious consumers in the era of the "selfie"
  • Marketing to the iGeneration (also known as Gen Z)
Topics: Market Research Strategy Marketing