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Predicted Market Research Trends for 2017

Posted by Sarah Schmidt

Dec 15, 2016 9:00:00 AM

What market research trends should you expect to see in 2017? This blog post shares different perspectives from a wide variety of market research professionals, suppliers, and executives in the field.

Check out the quotes below to find out more about what the future may hold for market researchers and the industry as a whole.

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Topics: Market Research Strategy

Social Media as a Research Methodology

Posted by Bex Carson

Dec 8, 2016 9:00:00 AM

In today’s world, there is a lot of hype surrounding social media — unsurprisingly, considering the medium itself created the very concept of going viral.

According to the Gartner hype curve for new technologies, a period of hype and inflated expectations is followed by the “trough of disillusionment” during which we become more critical of a new concept or technology we’ve bought into and believed in its inherent value. Questions ensue.

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Topics: Market Research Strategy, Social Media

4 Essential Attributes of Successful Researchers

Posted by Sarah Schmidt

Nov 9, 2016 8:30:00 AM

What core skills should researchers build in order to excel? How can researchers stay relevant and impactful long into the future, as technologies continue to evolve?

A variety of thought leaders in the marketing and research sectors shed light on these questions in the new report Towards an Insights Driven Organisation from the MRS Delphi Group.  

According to the report, a passion for the customer and rigorous objectivity are just baseline skill sets. Researchers of the future must also develop the following attributes and abilities.

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Topics: Market Research Strategy, How To's

Q&A with MarketResearch.com Founder and CEO Rob Granader

Posted by Sarah Schmidt

Nov 1, 2016 8:30:00 AM

The market research landscape is evolving. Customer needs are changing. As a company, we are constantly working to anticipate these shifts and deliver the right mix of platforms and services to our global customer base.

MarketResearch.com’s leadership team recently wrapped up its annual strategy meeting. Department heads from content, operations, marketing, and sales gathered from across the U.S. and Great Britain to identify key issues affecting our customers. We caught up with CEO and Founder Rob Granader to hear his thoughts on current trends and developments and where the market research industry is headed.

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Topics: Market Research Strategy, Market Research Provider

Measuring Emotions in Market Research: Are We Focused on the Right Things?

Posted by Anne Beall

Oct 20, 2016 8:30:00 AM

Facial and body language analysis are hot right now. Major companies are offering software that can record and analyze emotional expressions. And they can do it real time. Market researchers now have an incredible amount of data at their fingertips about how people react to stimuli such as advertisements and product ideas.

Many providers of these services are suggesting that emotional expressions and other body language are giving the real picture of what people are actually feeling and that we can uncover more insights when we delve into this reality. But is that true? Are we actually just adding a lot more data to analyze, or are we truly finding something new and different in our research? Using current theories and research on emotions from the field of psychology can help us to make sense of all this information.

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Topics: Market Research Strategy

An Inside Look into the World of Corporate Researchers

Posted by Sarah Schmidt

Oct 13, 2016 8:30:00 AM

What are the key challenges and opportunities for market researchers today? Quirk’s Corporate Researcher Report 2016 offers a wealth of data and analysis on this topic. Based on an online work-life survey conducted in June 2016, this independent study focuses on client-side marketing research and insights professionals. 

The report tackles a variety of important issues including budgets, outsourcing, pain points, effectiveness of new methods, and more. Read on for a quick synopsis of several key findings.

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Topics: Market Research Strategy

3 New Reports That Address Challenges Marketers Face Today

Posted by Sarah Schmidt

Oct 6, 2016 8:30:00 AM

Marketing effectively in a digital world requires innovative solutions and approaches. Today’s marketing professionals grapple with a wide variety of unique challenges, such as:

  • Achieving scale in content marketing
  • Capturing the interest of image-conscious consumers in the era of the "selfie"
  • Marketing to the iGeneration (also known as Gen Z)
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Topics: Market Research Strategy, Marketing

Freedonia's Capabilities: Market Sizing with Competitive Landscape

Posted by Chris Staneluis

Sep 29, 2016 8:30:00 AM

Among all of the services and capabilities we offer at Freedonia Custom Research, the most common are market sizing and competitive landscape studies. Important strategic decisions rely on valid data and clear market analysis. Clients come to Freedonia for our reliable and trustworthy market research process and our high level of collaboration. 

These services and capabilities include:

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Topics: Market Research Strategy, Market Research Provider, Custom Market Research, The Freedonia Group

7 Popular Sources for Company Information and Research

Posted by Sarah Schmidt

Sep 22, 2016 8:30:00 AM

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
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Topics: Market Research Strategy, Market Research Provider, How To's

Market Researchers & Technology: The Conventional Wisdom May Be Changing

Posted by Diane Hayes

Sep 15, 2016 8:30:00 AM

Market researchers are pros at distilling data into conclusions that hopefully better inform their clients’ business decisions. Yet rarely does the industry hold up the same mirror to itself and how its practices are meeting its own changing future.

A new “Market Research Squared” report — market research about market researchers — in a bellwether sector does just that. Its results suggest conventional wisdom about a key market research community — and perhaps, the entire profession — is either wrong, or changing.

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Topics: Market Research Strategy

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