Michael Lieberman

Recent Posts by Michael Lieberman:

Why I Fear the Wrath of the Statistical Gods

In the modern age of information and data-driven decision-making, there exists a unique phenomenon: the fear of the statistical gods. Just as ancient civilizations believed in divine beings who governed various aspects of life, those who navigate the realms of data and statistics often develop an irrational yet deeply ingrained fear of displeasing these unseen deities.

Topics: Market Research Strategy

The Decisiveness of Statistical Inference

Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.

Topics: Market Research Strategy How To's

Artificial Intelligence Needs Human Eyes: How Marketing Researchers Can Help Fill the Gap

Artificial intelligence algorithms are designed to make decisions, often using real-time data. They are unlike passive machines that are capable only of mechanical or predetermined responses.

Topics: Market Research Strategy How To's