Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the competition, many companies choose to conduct a voice of market (VOM) study, often outsourcing this work to a specialized firm that can produce highly targeted and impartial results.

You don’t know what you don’t know. One of the reasons a business seeks out market research is to help stakeholders identify those unknowns — about the markets in which the company participates, about how its competitors operate, and about its own position in the industry — in order to make strategic adjustments that will grow the business.

Market research serves a critical function for achieving growth and reducing business risk.

The sources of data that we use to make key decisions are more important than ever. 

The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins and impact research expenditures in the future. What should companies in this industry expect in the years to come?

Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.

Have we turned a corner? Will high inflation continue for years on end?

From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.

What market research trends should you expect to see in 2022? What impact has the COVID-19 pandemic had on market research and how it is conducted?

Many organizations have cautiously held their breath during these uncertain times. For conglomerates with many different lines of business, choosing which way to leap or where to invest can be challenging.