Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Provider The Freedonia Group Market Research Strategy

Imports and Exports: The Benefits of Utilizing Trade Data

Note: The following is an excerpt from the white paper "Trade Analysis: Using Trade Data in Strategic Decision Making" published by Freedonia Custom Research. To read the entire white paper, download it here for free

Topics: Market Research Strategy How To's

Sourcing Demographic Data to Analyze Your Target Market

From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.

Topics: Demographics Market Research Strategy

25 Useful Market Research Resources to Check Out

Conducting market research requires the right tools, resources, and strategies. Whether you are looking for information on how to do market research online, or you are searching for the right market research sources for your next project, you’ve come to the right place.

Topics: Market Research Strategy How To's

5 Key Ways We Help Clients Evaluate a Publisher or Report

I have been with MarketResearch.com for over ten years helping clients with their information needs. In the last few years there has been an explosion of new companies creating market research reports. So, vetting publishers and content is becoming one of the most important aspects of my job.

Topics: Industry Insights Market Research Provider Market Research Strategy

More Than a Package of Facts

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.

Topics: Market Research Strategy Market Research Provider

Warning: Your Company Data May Be Misleading

It may be tempting to rely on your company’s own internal data for business intelligence purposes, rather than sourcing data and analysis from an external market research company.

Topics: Market Research Strategy

5 Keys to Conducting a Market Opportunity Analysis

You and your team may be considering a variety of new business ideas and market opportunities, but not all of them are worth pursuing. It's important to narrow down your options and make sure you focus on the ones that have the highest potential for success. 

Topics: Market Research Strategy How To's

MarketResearch.com’s Shifting Role: From Aggregator to Arbiter

Twenty years after the launch of MarketResearch.com, questions about the changing concept of content, the new face of the customers and the overall business landscape, abound.

Topics: Market Research Provider Market Research Strategy

6 Tips for Understanding Your Customer and Your Business Competition

There are many different sources for new business opportunities, but according to Raffi Amit, a professor of management at the Wharton School, perhaps the most promising ideas come from fully understanding customer needs.

Topics: Market Research Strategy How To's