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A Quick Guide to Market Intelligence

Posted by Sarah Schmidt

Jan 21, 2016 8:30:00 AM

According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of specific factors, such as:

  • Corporate strategy, acquisitions, and executive teams
  • Pricing, promotions, and cost structure
  • Market size, segments, forecasts, and trends
  • Brand loyalty, product concerns, and satisfaction rates
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Topics: Market Research Strategy, Market Research Provider, How To's

Market Research Publisher Spotlight: Barnes Reports

Posted by Sarah Schmidt

Jan 20, 2016 8:35:52 AM

MarketResearch.com partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, MarketResearch.com is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

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Topics: Market Research Provider

Finding New Customers Is a Priority for Businesses in 2016

Posted by Pam Danziger

Jan 13, 2016 8:36:23 AM

To provide direction and guidance for market research initiatives for the coming year, Unity Marketing recently conducted a year-end user needs survey across its client base. With over 100 respondents, primarily C-suite and marketing executives, as well as entrepreneurs, the survey included a number of questions that weren’t specific to Unity Marketing. Rather, the results reveal the most pressing concerns for businesses of all types, especially those aiming at the affluent consumer segment — the top 20 percent based upon income. Here is what we discovered.

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Topics: Market Research Strategy, Marketing, Market Research Provider, How To's

Publisher Spotlight: Q&A with Occams Business Research

Posted by Sarah Schmidt

Jan 5, 2016 8:30:00 AM

In this series, we highlight specific research companies on MarketResearch.com so users can learn more about the resources that are available on our website. Through question-and-answer interviews, we delve into each research company's unique expertise and how they help businesses develop winning strategies. Today, we’re interviewing Occams Business Research, a global provider of information services that spans multiple industry verticals and geographies. Learn more about this market research provider in the interview below.

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Topics: Market Research Provider

Publisher Spotlight: Q&A with the Freedonia Group

Posted by Sarah Schmidt

Dec 22, 2015 8:30:00 AM

In this series, we spotlight specific publishers on Profound and MarketResearch.com. Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses get the insights they need to achieve mission-critical objectives. Today, we’re interviewing the Freedonia Group, a leading international market research company that publishes more than 400 studies annually. Learn more about them in the post below.

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Topics: Materials & Chemicals, Profound, Market Research Provider, Heavy Industry, The Freedonia Group

The Kenan Institute at UNC Uses Profound to Aid Start-Ups

Posted by Sarah Schmidt

Dec 14, 2015 8:33:54 AM

The Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina supports entrepreneurial development and job creation in regions across the state. Through a grant from the U.S. Economic Development Administration, the Kenan Institute recently launched Technology Commercialization Carolina, a new initiative that promotes tech-based start-ups.

To drive business innovation and promote economic growth, the Kenan Institute provides research services to UNC faculty and a diverse client base across a wide array of industries. The Kenan Institute creates custom analytical reports for entrepreneurs who need current market data to develop business plans and secure funding. Although the Kenan Institute has access to a robust university library system, its staff needed a wider breadth of market research.

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Topics: Academic, Profound, Market Research Provider

Publisher Spotlight: Q&A with GlobalData

Posted by Sarah Schmidt

Dec 8, 2015 8:30:00 AM

In our publisher spotlight series, we are taking a closer look at specific publishers on Profound and MarketResearch.com. Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses achieve growth and overcome challenges. Today, we’re interviewing GlobalData, a top research firm that provides actionable insights into the energy and healthcare markets. Learn more about them in the post below.

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Topics: Profound, Market Research Provider

Publisher Spotlight: Q&A with MarketsandMarkets

Posted by Sarah Schmidt

Nov 24, 2015 8:30:00 AM

In this series, we are taking a closer look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what kinds of problems they help clients solve. Today, we’re interviewing MarketsandMarkets, a market research company that produces 1,200 high-level, strategically analyzed studies each year. Learn more about them in the Q&A below.

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Topics: Profound, Market Research Provider

How MarketResearch.com Became an Industry Leader: Part II

Posted by Sarah Schmidt

Nov 18, 2015 8:41:22 AM

In yesterday’s post, we interviewed Founder and CEO Rob Granader to find out what distinguishes MarketResearch.com from other business intelligence providers. We delved into MarketResearch.com’s new business strategy and explored its unique mix of innovative market research solutions.

Today, we continue our discussion with Rob and highlight several other attributes that help shape MarketResearch.com’s company culture and the overall customer experience.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

How MarketResearch.com Became an Industry Leader: Part I

Posted by Sarah Schmidt

Nov 17, 2015 8:29:56 AM

The ups and downs of the world economy clashed and converged with the growth of MarketResearch.com — since its start at the end of the dot com bubble in 2001. MarketResearch.com has weathered a series of economic storms including the tech bubble, the 9/11 terrorist attacks, and the Great Recession of 2009. Many of these downturns occurred at pivotal moments in the company’s history. Most pronounced, soon after MarketResearch.com finalized a large acquisition focused on the financial services market, the world’s banks went into a nosedive.

Despite these challenges, MarketResearch.com has become the leading provider of global market intelligence products and services, which are used by more than 5,000 companies a year and 89 percent of the Fortune 1000.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

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