Kristen Pieffer

Recent Posts by Kristen Pieffer:

How to Conduct an Effective Voice of Market Study

Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the competition, many companies choose to conduct a voice of market (VOM) study, often outsourcing this work to a specialized firm that can produce highly targeted and impartial results.

Topics: Market Research Strategy How To's The Freedonia Group