Caitlin Stewart on December 11, 2014
Even with all the different traditions and customs, one thing remains consistent during the holiday season: consumers shop. For almost all retailers, the end of the year holiday shopping brings in the biggest profits all year long. Presents, decorations, food, and many more items are purchased in abundance to prep for days spent with families and gifts for loved ones.
Pam Danziger on December 9, 2014
Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015
The United States affluent consumer has never been more important to luxury brands worldwide. While the BRIC developing country markets for luxury (i.e. Brazil, Russia, India, China) grab all the headlines, the United States is by every measure the market that counts the most. The U.S. has eleven times more millionaires than China -- 11.53 million in 2013 according to the Federal Reserve Board vs. 1 million in China, as reported by Shanghai-based Hurun Research Institute.
Caitlin Stewart on November 27, 2014
This season has seen the introduction of many new marketing trends for Black Friday. The news has covered the rumors of many stores’ plans for products, hours, and deals. Because of the hype and increased competition surround this single shopping day, it’s important for retailers to create great marketing strategies for Black Friday weekend. It is a mark for the kickoff of holiday shopping, and for many companies, it’s the biggest sales day of the year. Researching what consumers are looking for can make or break a company’s Black Friday success.
David Sprinkle on August 26, 2014
Cat products account for over a third of sales in the CAN$2 billion Canadian pet products market, and Canadian cat owners are fully in step with the pet pampering and product premiumization trends that have long characterized the U.S. market. By some measures, in fact, Canadian cats are more than a whisker ahead. According to pet owner surveys conducted by Packaged Facts over the April to June 2014 period, 30% of Canadian cat owners purchase cat food formulations that feature poultry or meat as the first ingredient, compared with 19% of U.S. cat owners.
Efstathia Josif on February 20, 2014
MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting Fast-Moving Consumer Goods market research publisher Canadean. Read on to learn more about Canadean and their products.
Nevin Martell on December 17, 2013
Today's fastest selling seasonal merchandise quickly becomes the "stuff" on tomorrow's sales racks. We’ve all passed the shelves full of drastically marked down Halloween candy, Christmas decorations and stuffed Easter bunnies. Overstock like this results in lost revenues, takes up precious real estate and marks a missed opportunity for merchants hoping to capitalize on the hottest items of a holiday season.
Daniel Granderson on July 26, 2013
For an increasing number of American women, marriage in the 21st century exists as more of a "capstone" rather than a "cornerstone". In essence, marriage has become something women do after they've accomplished their educational, professional, and financial goals, instead of serving as the foundation for their foray into full-fledged adulthood as was often the case with women in generations past.
Daniel Granderson on June 18, 2013
America is nothing if not a nation of resiliency. Our economy's dynamic convalescence during and after the recession has added to America's long, storied history of triumph amidst adversity. Consumer market studies echo that sentiment.
Weight management concerns are top of the mind for a substantial portion of today's grocery-aisle cart-pushers -- consumers, that is. Weight control, weight loss, and obesity are topics that rank among the most urgent health-related drivers: as reported in Packaged Facts’ report, "Weight Management Trends in the U.S.", two out of five adults, representing 88 million consumers, are currently watching their diet to either lose or avoid gaining weight.
Kyle SoloRio on September 20, 2012
When Procter and Gamble's Charmin Toilet Paper brand made the business decision to break into an already saturated German market it relied heavily on market research to ensure that its Charmin brand would succeed.
Charmin toilet paper has been around for 70 years, so clearly it has wiped the cheeks of everyone from Harry S. Truman to Lady Gaga. They probably know everything there is to know about butts! Maybe there’s piped music blaring through their offices by Sir Mix-a-lot. "I like big butts, and I cannot lie!" Alright, maybe not, but how great would that be!
