The U.S. pet products and services market is on an upward trajectory, and a variety of pet startups are driving new innovation and growth. With sales reaching $74 billion in 2014, the pet industry is expected to hit $91 billion in 2019, according to a Packaged Facts report. Approximately 56 percent of U.S. households own pets — providing a large, expanding customer base for a range of businesses.
Technology is also opening the door for dynamic new enterprises. Many pet startups are taking business models that have been popular in other industries — such as Airbnb, Skype, and Fitbit — and applying them to the pet industry. Other startups are incorporating health food trends into pet foods, creating new pet-related apps, or providing dog training courses online.