Jennifer Christ

Recent Posts by Jennifer Christ:

The Value of Long-Term Market Forecasting in a Short-Term World

In today's era of real-time data and knee-jerk reactions, it's become all too easy for businesses to get caught up in the daily noise and lose sight of the bigger picture. We're inundated with a constant stream of headlines about supply chain disruptions, economic volatility, and paradigm-shifting innovations like AI that have C-suites anxiously wondering — how do we respond? How do we stay ahead of the curve?

Topics: Market Research Strategy How To's